Ryan Wills in

Ryan Wills

Observer · DISC type ci
Founder & CEO at Taxi Studio
📍 Bristol, England, United Kingdom

Ryan Wills is the Founder and CEO of Taxi Studio, an award-winning brand expression agency based in Bristol. With a certification in Creative AI and deep experience with global brands like Coca-Cola, he focuses on company vision and international expansion. Colleagues describe him as having rigorous strategic thinking and a genuine love of design.

Outside of work, Ryan draws inspiration from all aspects of life rather than just the design industry. He values spending time with his family, engaging in interesting conversations with a diverse group of friends, and pursuing various personal activities and passions to stay motivated.

His father was a designer for 35 years, which was the sole reason and inspiration for him to pursue a career in design.

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Experience
30 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Bristol, England, United Kingdom
Personality Overview

How Ryan shows up

Example Seeker
Assertive
Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Priorities

Topics Ryan cares about

Fostering Company Culture
He proudly highlights Taxi Studio repeatedly being named a Sunday Times Best Place to Work, emphasizing the importance of creating a psychologically safe environment for his team.
Strategic Typography
Demonstrated through the 'Probably Serif' project for Carlsberg, where his team created a custom typeface to overcome complex commercial and legislative brand challenges.
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Career

Work history

6-2002
Founder & CEO
Taxi Studio
8-2000 - 6-2002
Senior Designer
Storm Strategic Design
7-1995 - 8-2000
Designer
Thirteen
In the press

Media appearances

Inspired: Ryan Wills, Taxi Studio. Featured in ProQuest
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Taxi Studio: The Bristol agency proving world‑class design doesn’t need a London postcode. Featured in Creative Boom
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Education
1-2025 - 1-2025
Creative AI in Design
Pratt Institute
Higher National Diploma
SCAT
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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