Ryo Tsutsumi

Supporter
DISC Type : s

CEO at Calbee America

Pleasanton, California, United States

Overview

Ryo Tsutsumi is the CEO of Calbee America and an Executive Officer at its parent company, Calbee Inc. , responsible for the Europe and Americas region. With over 20 years of experience in consumer packaged goods, he has held leadership roles at PepsiCo and Johnson & Johnson. Mr. Tsutsumi is a graduate of Keio University.

Having spent his younger years growing up in Southern California, Mr. Tsutsumi has a bi-cultural background. He relocated from Japan to California for his current CEO role and is married with two grown children.

To lead Calbees North American expansion, he moved from Japan to California, drawing on his personal experience growing up in the region.

Personality Overview

Thoughtful In Approach

Slow To Decisions

Calm

They are good and approachable with everyone, internally and externally.  They are unlikely to become strong champions as they don't prefer pushing other people. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

US Market Expansion
He was appointed CEO to develop Calbee's footprint in the mainstream US salty snacks category, aiming to make it a major snack company by 2030.
Plant-Based Foods
A key part of his stated strategy is advancing Calbee's plant-based product development, building on the success of the Harvest Snaps brand.
Global CPG Strategy
His career includes senior roles at PepsiCo as Japan's Country Manager and at Johnson & Johnson managing brand strategy for the Asia Pacific region.

Media Appearances

Calbee America Inc. Announces Chief Executive Officer. Featured in PR Newswire

See Now

Work History

1-2022
CEO at Calbee America
7-2020
Executive Officer, Oversea Company at Calbee Inc (2229)
10-2014 - 2-2022
General Manager, Japan at PepsiCo
1-2013 - 10-2014
CD (Sales) Director at Johnson & Johnson
12-2010 - 1-2011
Asia Pacific Regional Franchise (marketing) at Johnson & Johnson

Education

1991 - 1995
bachelor from Keio University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Pleasanton, California, United States Job Level : Leadership Designation : CEO at Calbee America
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Insights For Selling To Ryo

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • If possible, connect them to existing customers
  • Pause and ask them if they have any questions

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryo is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Ryo

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Ryo move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Ryo take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Ryo

Personality Compatibility


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