Sónia Ferreira

Examiner
DISC Type : cs

CEO & Founder at BestHealth4U

Braga, Braga, Portugal

Overview

Sónia Ferreira is the Founder and CEO of BestHealth4U, a med-tech company revolutionizing medical adhesives. Educated in Biomedical Engineering and Business Administration, she leverages over a decade of experience to develop innovative, patient-centric solutions. Her work focuses on creating sustainable, skin-friendly products that improve patient quality of life.

Her professional mission is deeply rooted in personal experience. Having managed a stoma since she was seven, she faced the daily challenges of inadequate medical adhesives. This firsthand knowledge fuels her passion for developing better healthcare solutions and advocating for patient comfort and safety, particularly in ostomy care.

Unique fact: Sónia founded her company to solve a problem she personally endured for years, turning a childhood health challenge into a mission-driven enterprise.

Personality Overview

Unexpressive

Tough To Convince

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are always well-planned and adopt a systematic approach.

Topics They Care About

Patient-Centric Innovation
Her company was founded based on her personal patient journey, with a mission to solve problems by prioritizing patient comfort, safety, and improved outcomes.
Medical Adhesives
She is deeply focused on R&D for medical solutions, specifically creating sustainable, bio-based adhesives that prevent skin injuries and are better for patients and the environment.
HealthTech Entrepreneurship
As a founder, she has successfully secured millions in funding from programs like the EIC Accelerator and actively works to improve the path for healthcare startups.

Media Appearances

BestHealth4U | X‑Europe Startup Interview. Featured in X‑Europe

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BestHealth4U Wins €4.25M from EIC Accelerator. Featured in Catalyze Group

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Meet Sónia Ferreira, CEO & Founder of BestHealth4U. Featured in Vimeo

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Work History

5-2017
CEO & Founder at BestHealth4U
9-2022 - 2-2024
Member of the "Economy and Health Working Group" at Minister of Economy and Maritime Affairs
3-2014 - 5-2017
Biomedical Engineer at ALTEC - Associação de Laserterapia e Tecnologias Afins
1-2015 - 4-2017
CEO & Founder at Caring4UOstomy
5-2014 - 12-2014
Engineer Internship at PIEP - Innovation in Polymer Engineering

Education

Business Administration from Esade
Pharmaceutical Medicine from Universidade de Aveiro

More Information

Social Presence :

Prographics :

Exp : 9 Location : Braga, Braga, Portugal Job Level : Leadership Designation : CEO & Founder at BestHealth4U
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Insights For Selling To Sónia

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sónia is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sónia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sónia move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sónia take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sónia

Personality Compatibility


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