Søren Boas Springborg

Inquirer
DISC Type : cd

Kommunikationsdirektør at ATP

Copenhagen Metropolitan Area, Denmark

Overview

Søren Boas Springborg is the Kommunikationsdirektør and Head of Corporate Communication at ATP, with a strong background in finance, media, and public affairs. He is skilled in strategic leadership, storytelling, and crisis communication.

He is passionate about how organizations earn trust and legitimacy, and his posts indicate a strong interest in pension and welfare institutions, and the well-being of ATP members.

Søren co-authored "Den Skandinaviske Drøm - en rejse uden mål" about Scandinavian Airlines.

Personality Overview

ROI Conscious

Upfront

Hard To Convince

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Corporate Communication
As Kommunikationsdirektør at ATP, Søren leads corporate communication, balancing strategic clarity with purpose and responsibility.
Strategic Leadership
Søren has executive education in strategic leadership and applies it in shaping communication and direction at ATP.
Organizational Trust
He has a strong interest in how organizations earn trust and legitimacy, a recurring theme in his professional overview.

Media Appearances

Kommunikationsdirektør hos ATP bliver fast på posten. Featured in Altinget

See Now

Work History

2-2024
Kommunikationsdirektør at ATP
11-2022
Member at ATP
10-2022 - 5-2024
Head of External Media Relations at ATP
3-2019 - 10-2022
Head of News / Nyhedschef at Watch Medier
3-2013 - 3-2019
Editor at JP/Politikens Hus A/S

Education

3-2024 - 3-2025
Strategisk ledelse from CfL - Bedre ledere. Bedre resultater.
2003 - 2007
Education details unavailable from Danmarks Journalisthøjskole

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen Metropolitan Area, Denmark Job Level : N/A Designation : Kommunikationsdirektør at ATP
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Insights For Selling To Søren

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Søren is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Søren

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Søren move?

  • Their decision making speed is somewhere in the middle.
  • Can Søren take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Søren

Personality Compatibility


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