Thomas Rendbæk

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DISC Type : cd

CMO Norlys (Marketing & Digital) at Norlys

Aarhus, Central Denmark Region, Denmark

Overview

Thomas Rendbæk is the CMO of Norlys, leading Marketing & Digital. He is an experienced growth marketing leader focused on digital transformation, brand management, and customer experience in competitive environments.

He enjoys attending political and social gatherings like Folkemødet, finding inspiration and insight. He values community and connection in both his professional and personal life.

Thomas was recognized on the M-list 2017, highlighting him as one of Denmarks top and most visionary marketing professionals.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Growth Marketing
As a central growth marketing leader at Norlys, he focuses on identifying and executing commercial solutions for digital transformation and sales.
Digital Transformation
His career at Norlys involves leading digital channels, customer dialogue, e-commerce, and driving digital development.
Brand Strategy
He possesses core competence in brand excellence across platforms and channels, and has experience building relevant brands.

Media Appearances

Thomas has no verified media appearances

Work History

12-2025
CMO Norlys (Marketing & Digital) at Norlys
7-2025 - 12-2025
Senior Director, Digital Channels at Norlys
12-2024 - 6-2025
Senior Director, Customer Dialogue at Norlys
8-2024 - 11-2024
Senior Director, E-commerce & customer engagement at Norlys
4-2024 - 7-2024
Marketingchef at Krifa

Education

1998 - 2004
Cand. Merc from Aarhus University
2011 - 2012
Education details unavailable from Telenor Accelerate Programme

More Information

Social Presence :

Prographics :

Exp : 19 Location : Aarhus, Central Denmark Region, Denmark Job Level : Leadership Designation : CMO Norlys (Marketing & Digital) at Norlys
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Thomas

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • Their decision making speed is somewhere in the middle.
  • Can Thomas take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Thomas

Personality Compatibility


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