Søren Egesborg

Observer
DISC Type : ic

Chief Executive Officer at Kohberg Bakery Group

Greater Odense Area, Denmark

Overview

Søren Egesborg is the CEO of Kohberg Bakery Group, Denmarks largest Danish-owned bakery. With a strong commercial background in business development and internationalization of food companies, he has held leadership roles at Frödinge Mejeri and Odense Marcipan. He holds an MBA from Coventry University.

Søren demonstrates a people-centric leadership style, personally sending holiday greetings to all colleagues and reflecting on the years progress. He prioritizes clear communication and engagement across all job functions and bakery locations within the group.

He successfully spearheaded the implementation of a new employee app to enhance internal communication and foster engagement across the company.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Employee Engagement
He personally writes Christmas greetings to all employees and successfully launched an internal app to improve communication and engagement across bakeries.
Danish Food Industry
Actively engages with industry organizations like Landbrug & Fødevarer to discuss the future and trends of the Danish food sector.
Export Growth
Considers growing exports a foundational pillar of the company's "Time for Change" strategy, actively participating in international food fairs like Anuga.

Media Appearances

Søren has no verified media appearances

Work History

12-2023
Chief Executive Officer at Kohberg Bakery Group
5-2022 - 12-2023
Chief Commercial Officer (CCO) at Kohberg Bakery Group
11-2020 - 5-2022
Managing Director / VD at Frödinge Mejeri AB
11-2018 - 11-2020
Business Development Director at Odense Marcipan A/S
1-2017 - 11-2018
Group Sales Director at Plus Pack

Education

2012 - 2014
EMaster of Business Administration (MBA) from Coventry University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Odense Area, Denmark Job Level : Leadership Designation : Chief Executive Officer at Kohberg Bakery Group
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Insights For Selling To Søren

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Søren is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Søren

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Søren move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Søren take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Søren

Personality Compatibility


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