Søren Holm Jensen

Energizer
DISC Type : I

President / CEO at CO-RO A/S

Denmark

Overview

Søren Holm Jensen serves as the President and CEO of CO-RO A/S, a global manufacturer of fruit-based soft drinks. A graduate of Aarhus University with a Masters degree, his extensive career includes numerous senior leadership roles at the Carlsberg Group, where he managed large commercial operations across Europe and Asia.

Søren is deeply engaged in the beverage industry, following major companies like The Coca-Cola Company and his former employer, Carlsberg. He travels extensively for his role, recently visiting partners in the Middle East to support local market growth and celebrate team successes in Saudi Arabia and Oman.

Before joining CO-RO, Søren spent over 15 years in high-level executive positions within the Carlsberg Group, including CEO of its Malaysian operations.

Personality Overview

Relationship Oriented

Big Picture Person

Informal

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Global Market Growth
His career at Carlsberg and current role at CO-RO, along with recent travels to the Middle East, show a strong focus on expanding brand presence internationally.
Commercial Leadership
As the former Commercial CEO for Western Europe at Carlsberg, he has a proven track record of leading large-scale sales and marketing agendas to drive revenue.
In-Market Execution
His recent social media activity celebrates strong supply chain management and successful marketing campaigns by his teams in highly competitive international markets.

Media Appearances

Søren has no verified media appearances

Work History

2-2015
President / CEO at CO-RO A/S
5-2016 - 1-2023
Member of the Board at Uhrenholt
10-2012 - 1-2015
Commercial CEO Western Europe at Carlsberg Group
3-2010 - 11-2012
Regional Vice President, Northern Europe & CEO Baltics at Carlsberg Breweries
3-2007 - 2-2010
Managing Director at Carlsberg Brewery Malaysia Berhad

Education

1989 - 1994
Master from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Denmark Job Level : Leadership Designation : President / CEO at CO-RO A/S
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Insights For Selling To Søren

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Søren is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Søren

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Søren move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Søren take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Søren

Personality Compatibility


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