Søren Holritzer

Commander
DISC Type : D

Head of Marketing at &Peopl

Copenhagen, Capital Region of Denmark, Denmark

Overview

Søren Holritzer is a marketing leader with 20 years of experience turning marketing into a commercial growth engine for B2B organizations like PwC and Immeo. He focuses on driving measurable business impact through digital transformation, rebranding, and lead generation. He holds an MSc from Copenhagen Business School.

Outside of work, Søren shows a deep passion for his countrys heritage. He frequently engages in detailed discussions about Danish history, from the Napoleonic era and the monarchy to the evolution of the Danish language and culture, sharing his knowledge on public forums.

His masters thesis on Corporate Social Responsibility in branding was the most downloaded on a major Danish communications forum in 2007.

Personality Overview

Candid & Clear

Risk-Taker

Strong-Willed

They respond well to strong and respectful communication.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Commercial Growth
His profile emphasizes turning marketing into a data-driven, commercial growth engine that delivers measurable business impact and pipeline development.
Danish History
He has extensively answered detailed questions online about Danish history, including the Napoleonic wars, the monarchy, and the country's historical impact.
B2B Marketing
His career at partner-driven organizations like PwC, KPMG, and EY demonstrates a deep expertise in building and leading B2B marketing functions from the ground up.

Media Appearances

Søren has no verified media appearances

Work History

3-2026
Head of Marketing at &Peopl
10-2022 - 10-2025
Director Marketing at Immeo P/S
5-2018 - 10-2022
Senior Manager - Digital Marketing at PwC Danmark
1-2017 - 5-2018
Head of Marketing at IMPACT A/S
9-2015 - 12-2016
Senior Marketing Consultant at Nykredit

Education

2002 - 2005
MSc from Copenhagen Business School
2001 - 2002
Bachelor (Hons) from Aschroft Int. Business School, Cambridge UK

More Information

Social Presence :

Prographics :

Exp : N/A Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Head of Marketing at &Peopl
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Insights For Selling To Søren

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Søren is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Søren

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Søren move?

  • If convinced, they can reach decisions quite fast.
  • Can Søren take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Søren

Personality Compatibility


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