S Shanthi

Enigma
DISC Type : dci

Assistant Editor at Financial Express (India)

Bengaluru, Karnataka, India

Overview

S Shanthi is an Assistant Editor at Financial Express with a decade of experience in journalism, specializing in long-format features and analysis of startup trends. She holds a PG Diploma in Mass Communication from the Times School of Journalism and a BA in Journalism from Delhi University.

Shanthi is passionate about exploring new ideas, opportunities, and challenges within the media and communications industry.

Personality Overview

Fast Follower

Hard To Convince

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Startup Ecosystem
Writes deep-dives and special stories focusing on the Indian startup landscape, including company origins and growth strategies.
Logistics Technology
Covers innovations and challenges in the logistics sector, including recent articles on cold chain logistics and e-commerce fulfillment.
Drone Industry
Analyzes the growth and potential of India's drone industry, profiling leading companies and their impact.

Media Appearances

S has no verified media appearances

Work History

4-2024
Assistant Editor at Financial Express (India)
7-2021 - 3-2024
Senior Assistant Editor at Entrepreneur India
9-2019 - 4-2021
Senior Journalist at Inc42 Media
11-2017 - 8-2019
Independent Journalist, Features at Independent journalist
10-2016 - 10-2017
Senior Feature Writer at Times Internet

Education

PG Diploma in Mass Communication from Times School of Journalism
BA (hons) journalism from Delhi University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bengaluru, Karnataka, India Job Level : Junior Designation : Assistant Editor at Financial Express (India)
URL has been copied!

Insights For Selling To S

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with S is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from S

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will S move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can S take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And S

Personality Compatibility


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