Åsa Posluszny

Initiator
DISC Type : Di

Fractional CMO - Norrlab at Teal Donut

Greater Linköping Metropolitan Area, Sweden

Overview

Åsa Posluszny is a Fractional CMO for B2B SaaS startups, focusing on fixing internal company issues before scaling marketing efforts. With over nine years of leadership experience, she specializes in building international marketing teams from the ground up. She earned a Bachelor of Arts from Ramapo College of New Jersey.

Outside of her marketing consultancy, Åsa is involved in community-oriented projects. She serves as Chairman of the Board for a music preschool and supports the organization WOMENATION with event management and marketing, showing a commitment to both early education and female empowerment.

Unique fact: Åsa authored a publication on the topic of "Wikileaks and the Censorship of News Media in the US. "

Personality Overview

Confident

Impact-Oriented

Conviction Driven

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Scaling B2B Marketing
Her core focus is helping B2B SaaS companies grow by fixing internal chaos first, drawing on her experience as a Head of Marketing who built global teams.
Empowering Female Leaders
Passionate about encouraging women to lead, she is an event manager for WOMENATION and has posted about overcoming the fear of leadership.
Authentic Personal Branding
She advocates for personal branding that extends beyond a LinkedIn persona and has spoken to students about developing a more genuine professional identity.

Media Appearances

Åsa has no verified media appearances

Work History

9-2025
Fractional CMO - Norrlab at Teal Donut
8-2025
Founder | Fractional CMO and Leadership Coach at Teal Donut
8-2025
Event Manager at WOMENATION
4-2024
Chairman of the Board at Musikförskolan Änglastämman
4-2023 - 6-2024
Board Member at Musikförskolan Änglastämman

Education

2008 - 2012
Bachelor of Arts (B.A.) from Ramapo College of New Jersey
2004 - 2007
Education details unavailable from Folkungaskolan

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Linköping Metropolitan Area, Sweden Job Level : Leadership Designation : Fractional CMO - Norrlab at Teal Donut
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Insights For Selling To Åsa

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Åsa is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Åsa

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Åsa move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Åsa take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Åsa

Personality Compatibility


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