Sabeen Abbasi in

Sabeen Abbasi

Energizer · DISC type I
Brand Manager - Keebler E.L. Fudge, Sugar Wafers, Fudge Sticks & All Other Fudge at Ferrero
📍 Greater Chicago Area, United States

Sabeen Abbasi is a Brand Manager at Ferrero, responsible for iconic brands like Keebler Cookies. Her career has progressed within Ferrero, from Brand Analyst to her current leadership role. She holds a Bachelors Degree from the University of Illinois Urbana-Champaign and has deep expertise in seasonal marketing for consumer packaged goods.

Based on her profile, Sabeen appears to maintain a strong connection to her alma mater, the University of Illinois Urbana-Champaign, listing it as a key interest. This suggests a sense of community and pride in her educational background, which may extend into her personal interests and networking.

She has specific experience leading the seasonal business for Mother’s Frosted Animal Cookies across four major holidays.

Read the full overview →
Experience
9 Years
Current Role
Brand Manager - Keebler E.L. Fudge, Sugar Wafers, Fudge Sticks & All Other Fudge
Job Level
Middle
Location
Greater Chicago Area, United States
Personality Overview

How Sabeen shows up

Enthusiastic
Believer
Relationship Oriented

They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Sabeen cares about

Seasonal Marketing
Has specific experience leading seasonal business for Mother’s Frosted Animal Cookies during key holidays like Valentine's Day, Easter, Halloween, and Christmas.
Brand Equity
Focused on building brand equity, awareness, and consumer engagement for established cookie brands like Mother's and Keebler.
+4 more topics Login to view topics
Career

Work history

5-2025
Brand Manager - Keebler E.L. Fudge, Sugar Wafers, Fudge Sticks & All Other Fudge
Ferrero
5-2024 - 5-2025
Associate Brand Manager - Keebler Chips Deluxe
Ferrero
9-2023 - 5-2024
Associate Brand Manager - Keebler OTG Variety Packs, Cones & Crusts
Ferrero
5-2022 - 10-2023
Associate Brand Manager - Mother's Frosted Animal Cookies
Ferrero
1-2022 - 5-2022
Brand Analyst - Seasonal & Specialty Cookies
Ferrero
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2017
Bachelor's Degree
University of Illinois Urbana-Champaign
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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