Sabeen Abbasi

Energizer
DISC Type : I

Brand Manager - Keebler E.L. Fudge, Sugar Wafers, Fudge Sticks & All Other Fudge at Ferrero

Greater Chicago Area, United States

Overview

Sabeen Abbasi is a Brand Manager at Ferrero, responsible for iconic brands like Keebler Cookies. Her career has progressed within Ferrero, from Brand Analyst to her current leadership role. She holds a Bachelors Degree from the University of Illinois Urbana-Champaign and has deep expertise in seasonal marketing for consumer packaged goods.

Based on her profile, Sabeen appears to maintain a strong connection to her alma mater, the University of Illinois Urbana-Champaign, listing it as a key interest. This suggests a sense of community and pride in her educational background, which may extend into her personal interests and networking.

She has specific experience leading the seasonal business for Mother’s Frosted Animal Cookies across four major holidays.

Personality Overview

Enthusiastic

Believer

Relationship Oriented

They are friendly, approachable and love to make new connections.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Seasonal Marketing
Has specific experience leading seasonal business for Mother’s Frosted Animal Cookies during key holidays like Valentine's Day, Easter, Halloween, and Christmas.
Brand Equity
Focused on building brand equity, awareness, and consumer engagement for established cookie brands like Mother's and Keebler.
CPG Brand Management
Manages a portfolio of well-known cookie brands at Ferrero, including Keebler E. L. Fudge, Sugar Wafers, and Fudge Sticks.

Media Appearances

Sabeen has no verified media appearances

Work History

5-2025
Brand Manager - Keebler E.L. Fudge, Sugar Wafers, Fudge Sticks & All Other Fudge at Ferrero
5-2024 - 5-2025
Associate Brand Manager - Keebler Chips Deluxe at Ferrero
9-2023 - 5-2024
Associate Brand Manager - Keebler OTG Variety Packs, Cones & Crusts at Ferrero
5-2022 - 10-2023
Associate Brand Manager - Mother's Frosted Animal Cookies at Ferrero
1-2022 - 5-2022
Brand Analyst - Seasonal & Specialty Cookies at Ferrero

Education

2013 - 2017
Bachelor's Degree from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Chicago Area, United States Job Level : Middle Designation : Brand Manager - Keebler E.L. Fudge, Sugar Wafers, Fudge Sticks & All Other Fudge at Ferrero
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Insights For Selling To Sabeen

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabeen is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Sabeen

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sabeen move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Sabeen take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Sabeen

Personality Compatibility


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