Sabine Kold

Observer
DISC Type : ci

Marketingchef at L'easy A/S

Odense, Region of Southern Denmark, Denmark

Overview

Sabine Kold is the Marketingchef at Leasy, where she has progressed through several senior marketing roles. She holds an MSc in Economics and Business Administration with a focus on International Marketing from the University of Southern Denmark and specializes in performance marketing, campaign planning, and budget management.

Sabine is highly focused on building a positive team culture, frequently emphasizing in job posts that new hires will be joining a "fantastic marketing team" where they laugh together every day.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Team Building & Culture
Frequently posts about hiring for her 'fantastic' team and emphasizes the importance of a positive work environment where people enjoy their jobs.
CRM Development
Is actively involved in building and further developing the company's CRM setup, viewing it as a crucial function within her marketing team.
Performance Marketing
Her background includes a strong focus on driving measurable results through performance channels like affiliate marketing, paid search, and social media.

Media Appearances

Sabine has no verified media appearances

Work History

8-2025
Marketingchef at L'easy A/S
12-2023 - 9-2025
Senior Marketing Manager at L'easy A/S
8-2019 - 6-2024
Marketing Manager at L'easy A/S
8-2015 - 2-2016
Marketingkoordinator for wupti.com at Dansk Supermarked Group
1-2013 - 7-2015
Marketingkoordinator for wupti.com at 3C Retail

Education

2010 - 2012
Cand. merc. / MSc in Economics and and Business Administration from Syddansk Universitet / University of Southern Denmark
2007 - 2010
HA - Almen erhvervsøkonomi / BSc. in Economics and Business Administration from Syddansk Universitet / University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 10 Location : Odense, Region of Southern Denmark, Denmark Job Level : N/A Designation : Marketingchef at L'easy A/S
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Insights For Selling To Sabine

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabine is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sabine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sabine move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Sabine take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sabine

Personality Compatibility


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