Thomas Koefoed

Initiator
DISC Type : Di

Nordic Marketing Director Professional at JACOBS DOUWE EGBERTS

Copenhagen, Capital Region of Denmark, Denmark

Overview

Thomas Koefoed is the Nordic Marketing Director at Jacobs Douwe Egberts, with extensive experience leading marketing and business development for top-tier brands like The Coca-Cola Company and Synoptik. A graduate of Copenhagen Business School, he has a proven record of driving commercial growth and digital transformation. Colleagues describe him as experienced, entrepreneurial, and a self-starter.

Outside of his primary professional focus, Thomas shows a strong commitment to leadership that fosters team growth and engagement. He emphasizes motivational leadership to enable high-performance teams and has a passion for people development, which he integrates into his management style to help his teams deliver exceptional results.

He has successfully managed and developed large, high-performing marketing teams of up to 16 people across the Nordic region.

Personality Overview

Confident

Impact-Oriented

Conviction Driven

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Commercial Growth Strategy
His career is defined by transforming brands through innovative marketing strategies that directly drive commercial growth, market share, and profitability for leading B2C and B2B companies.
People Development
Consistently highlights "people development & engagement" in his professional summary and job roles, indicating a strong focus on building and motivating high-performance teams.
Digital Transformation
He has a background in leading digital marketing, automated marketing, e-commerce, and lead generation initiatives at both Synoptik and JACOBS DOUWE EGBERTS.

Media Appearances

Thomas has no verified media appearances

Work History

10-2018
Nordic Marketing Director Professional at JACOBS DOUWE EGBERTS
1-2015 - 9-2018
Marketing and B2B Director at Synoptik
1-2011 - 1-2015
Marketing Director at Synoptik
5-2007 - 10-2010
Nordic Marketing Manager at The Coca-Cola Company
4-2004 - 4-2007
Business Manager Denmark at The Coca-Cola Company

Education

1995 - 1998
HD from Copenhagen Business School
1992 - 1994
College Academy Economist in Marketing from Lyngby Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Nordic Marketing Director Professional at JACOBS DOUWE EGBERTS
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Thomas

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Thomas take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Thomas

Personality Compatibility


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