Sabino Petruccelli

Galvanizer
DISC Type : Id

Head of Growth and Channel Marketing at AXA Health

United Kingdom

Overview

Sabino is a growth and marketing leader with 20 years of experience at global agencies and client-side organizations. He leads D2C and B2B marketing at AXA Health, focusing on customer insights and digital innovation. Colleagues describe him as an expert who is down-to-earth, friendly, and collaborative.

He is a graduate of The University of Manchester with a BA Double Hons. He maintains a keen interest in the latest business and management trends through publications like the Harvard Business Review, demonstrating a commitment to continuous learning outside of his direct responsibilities.

While at Arcadia Group, he harmonized the digital strategy for seven major global fashion brands, including Topshop and Burton.

Personality Overview

Persuader

Self-Assured

People-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They like to keep things under control. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Growth & Channel Marketing
Currently leads the growth and channel marketing strategy for AXA Health, focusing on optimizing the customer experience to drive business results.
Digital Transformation
Actively hiring for roles to accelerate AXA Health's digital journey and achieve its marketing automation ambitions.
Data-Driven Strategy
Emphasizes using "good data" over "big data" to ensure marketing is relevant, targeted, and successful in real-time.

Media Appearances

Sabino has no verified media appearances

Work History

7-2023
Head of Growth and Channel Marketing at AXA Health
11-2020 - 7-2023
Head of Digital Marketing, Customer Insights and Analytics at AXA Health
9-2017 - 11-2020
Group Director of Digital Marketing at Arcadia Retail Group
9-2013 - 9-2017
Head of Performance Marketing at Starcom
9-2012 - 9-2013
Business Director at OMD UK

Education

1996 - 2000
BA Double Hons from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Head of Growth and Channel Marketing at AXA Health
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Insights For Selling To Sabino

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Invite them for a lunch or a drink/coffee
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabino is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sabino

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sabino move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sabino take some risk or not?

  • They can take risks if necessary.

You And Sabino

Personality Compatibility


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