Gill Smith

Initiator
DISC Type : Di

Ecommerce and Marketing Consultant | Fractional Ecommerce and Marketing Director at Minstone

Yarm, England, United Kingdom

Overview

Gill Smith is a Fractional Ecommerce Director with 20 years of experience scaling B2C brands through data-driven strategies. An expert in consumer thinking and people development, she has also served as a judge for the UK eCommerce Awards. Colleagues describe her as an inspiring, strategic, and knowledgeable leader.

Personality Overview

Friendly Challenger

Conviction Driven

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Scaling Ecommerce Brands
As a Fractional Director, she advises businesses on scaling profitably by embedding optimized eCommerce and marketing strategies.
Data-Driven Marketing
Her entire career focuses on using data from PPC, SEO, CRM, and analytics to maximize profitable growth for brands.
Team Development
Colleagues praise her as an inspiring leader who excels at motivating and growing high-performance teams. This is reinforced by her stated passion for people development.

Media Appearances

Gill has no verified media appearances

Work History

9-2025
Ecommerce and Marketing Consultant | Fractional Ecommerce and Marketing Director at Minstone
5-2024 - 9-2025
Ecommerce and Marketing Director at Charles & Ivy
1-2020 - 5-2024
Head of Digital and eCommerce at Barker and Stonehouse
9-2016 - 8-2019
Head of Digital CX at Curo Transatlantic
1-2016 - 9-2016
Head of Marketing - Broker Sales at Together - loans, mortgages & finance

Education

4-2023 - 12-2025
Master of Business Administration - MBA from Leeds Trinity University
4-2023 - 12-2024
Level 7 Post Graduate Diploma in Executive Leadership from Leeds Trinity University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Yarm, England, United Kingdom Job Level : Mid-senior Designation : Ecommerce and Marketing Consultant | Fractional Ecommerce and Marketing Director at Minstone
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Insights For Selling To Gill

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gill is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Gill

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Gill move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Gill take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Gill

Personality Compatibility


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