Holly Grey

Go-getter
DISC Type : d

Head of Marketing at smiles+smiles

Glasgow, Scotland, United Kingdom

Overview

Holly Grey is a marketing leader specializing in branding and growth strategy for venture-backed companies. She excels at rebuilding marketing functions from the ground up, as demonstrated by the full rebrand she completed for smiles+smiles in 2024. She holds a BA from Glasgow Caledonian University.


During her time at CUDONI, she was instrumental in the company raising £14. 3 million in venture capital.

Personality Overview

Vision Oriented

Self-Confident

Challenger

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Brand Rebuilding
Currently leading a complete rebuild of the marketing function for smiles+smiles, including a full rebrand in January 2024 to drive scalable growth.
Luxury Resale
Led the marketing strategy that positioned high-growth startup CUDONI as the market-leader in the UK designer resale space.
VC-Backed Growth
Has a strong track record working with venture capital–backed SMEs, including supporting a £14. 3 million funding round at a previous company.

Media Appearances

Holly has no verified media appearances

Work History

9-2024
Head of Marketing at smiles+smiles
6-2023 - 8-2024
Senior Marketing Manager at MZ SKIN
10-2021 - 7-2023
Head of Brand Marketing at CUDONI
6-2019 - 10-2021
Brand Marketing Manager at CUDONI
2-2018 - 6-2019
Marketing Executive at Soluis Group

Education

2014 - 2016
BAHons from Glasgow Caledonian University
2014 - 2015
Bachelor of Arts (B.A.) from Northern Kentucky University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Glasgow, Scotland, United Kingdom Job Level : N/A Designation : Head of Marketing at smiles+smiles
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Holly

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Holly take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Holly

Personality Compatibility


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