Susie Barker

Commander
DISC Type : D

Director of Marketing and Ecommerce at CVS Group Plc

Leeds, England, United Kingdom

Overview

Susie is a marketing leader with over 20 years of experience in digital transformation, ecommerce, and brand strategy. As Director of Marketing and Ecommerce at CVS Group, she leads strategic development for its online pet care retailer, Animed. She holds a Bachelor of Arts from the University of Leeds.

Outside of work, Susie is passionate about food, whether its cooking, reading from her collection of 250 cookbooks, or dining out. She is a fan of the podcast "Off Menu" and admires RuPaul, finding inspiration in his encouragement to embrace all of lifes experiences and diversity.

Her proudest professional achievement was the recent launch of the new Animed e-commerce platform, a major digital transformation for the business.

Personality Overview

Very Quick

Decisive

Candid & Clear

They are not always relationship oriented.  They like to move fast and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

D2C Ecommerce
Leads the D2C ecommerce operations for Animed. co. uk and recently led a successful, complex relaunch of the entire e-commerce platform and brand.
Digital Transformation
Describes the recent Animed platform launch not just as a migration, but as a digital transformation that reengineered the business's core systems.
Culinary Arts
An avid cook who unwinds by reading cookbooks, of which she owns around 250, and exploring fun restaurants.

Media Appearances

Susie has no verified media appearances

Work History

7-2022
Director of Marketing and Ecommerce at CVS Group Plc
11-2021 - 7-2022
Head Of Digital Experience & Marketing at CVS Group Plc
4-2019 - 11-2021
Digital Experience & Commercialisation Lead at first direct
2-2015 - 3-2019
Head of Marketing at Provident Financial Group - Provident HC & Satsuma
4-2014 - 1-2015
Acquisition Marketing Manager - Home Credit at Provident Financial Group - Provident HC & Satsuma

Education

1999 - 2002
Bachelor of Arts - BA from University of Leeds
2007 - 2008
CIM Professional Diploma from Bradford College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Leeds, England, United Kingdom Job Level : N/A Designation : Director of Marketing and Ecommerce at CVS Group Plc
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Insights For Selling To Susie

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Susie

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Susie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Susie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Susie

Personality Compatibility


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