Susie Barker in

Susie Barker

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Director of Marketing and Ecommerce at CVS Group Plc
📍 Leeds, England, United Kingdom

Susie is a marketing leader with over 20 years of experience in digital transformation, ecommerce, and brand strategy. As Director of Marketing and Ecommerce at CVS Group, she leads strategic development for its online pet care retailer, Animed. She holds a Bachelor of Arts from the University of Leeds.

Outside of work, Susie is passionate about food, whether its cooking, reading from her collection of 250 cookbooks, or dining out. She is a fan of the podcast "Off Menu" and admires RuPaul, finding inspiration in his encouragement to embrace all of lifes experiences and diversity.

Her proudest professional achievement was the recent launch of the new Animed e-commerce platform, a major digital transformation for the business.

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Current Role
Director of Marketing and Ecommerce
Location
Leeds, England, United Kingdom
Personality Overview

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Priorities

Topics Susie cares about

D2C Ecommerce
Leads the D2C ecommerce operations for Animed. co. uk and recently led a successful, complex relaunch of the entire e-commerce platform and brand.
Digital Transformation
Describes the recent Animed platform launch not just as a migration, but as a digital transformation that reengineered the business's core systems.
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Career

Work history

7-2022
Director of Marketing and Ecommerce
CVS Group Plc
11-2021 - 7-2022
Head Of Digital Experience & Marketing
CVS Group Plc
4-2019 - 11-2021
Digital Experience & Commercialisation Lead
first direct
2-2015 - 3-2019
Head of Marketing
Provident Financial Group - Provident HC & Satsuma
4-2014 - 1-2015
Acquisition Marketing Manager - Home Credit
Provident Financial Group - Provident HC & Satsuma
In the press

Media appearances

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Education
1999 - 2002
Bachelor of Arts - BA
University of Leeds
2007 - 2008
CIM Professional Diploma
Bradford College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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