Sabra Horne

Go-getter
DISC Type : d

Advisory Board Member at Optica

Washington, District of Columbia, United States

Overview

Sabra is an author and expert in building innovation ecosystems within national security and government. A Harvard Kennedy School graduate, she founded CISAs Innovation Hub to connect private sector tech with government missions. People often call her a passionate innovator, dedicated to positive change, and an expert networker and collaborator.

Outside of her professional life, Sabra is a self-described "flower lover" and enjoys looking forward to fun travels. She believes in the power of building relationships and creating win-win solutions, driven by a desire to collaborate and make a positive impact on the world around her.

Sabra has received five national intelligence awards, including two National Intelligence Meritorious Unit Citations for her work on the Media Leaks Task Force and the Comprehensive National Cybersecurity Initiative.

Personality Overview

Direct & Candid

Challenger

Vision Oriented

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

National Security Innovation
She founded the CISA Innovation Hub and authored "Creating Innovation Navigators, " a guide for leaders to build innovation ecosystems within government and defense.
Public-Private Partnerships
Her career has centered on connecting private sector innovators with government agencies to solve complex challenges and enhance national security.
AI in Intelligence
She actively shares insights on using AI for intelligence analysis and advises a company that stress-tests AI, demonstrating a focus on emerging technology.

Media Appearances

Former CISA innovation chief joins Silicon Valley defense tech incubator BMNT. Featured in FedScoop

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Tech Incubator BMNT Hires Former CISA Official Sabra Horne as Entrepreneur in Residence. Featured in GovConWire

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Work History

10-2025
Advisory Board Member at Optica
7-2023
Board Member and Chair, Governance at College of Charleston Foundation
6-2021
Entrepreneur in Residence at BMNT
11-2019 - 5-2021
Chief, Innovation Hub at Cybersecurity and Infrastructure Security Agency
6-2019 - 10-2019
Senior Advisor, Transformation at Cybersecurity and Infrastructure Security Agency

Education

MPA from Harvard Kennedy School
Specialization in Design Thinking from University of Virginia Darden School of Business

More Information

Social Presence :

Prographics :

Exp : 30 Location : Washington, District of Columbia, United States Job Level : N/A Designation : Advisory Board Member at Optica
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Insights For Selling To Sabra

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabra is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sabra

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sabra move?

  • Their decision making speed is somewhere in the middle.
  • Can Sabra take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sabra

Personality Compatibility


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