Sabrina Fiorellino

Critic
DISC Type : C

Chief Executive Officer at Fero International Inc.

Toronto, Ontario, Canada

Overview

Sabrina Fiorellino is the CEO and Co-founder of Fero International Inc. , a modular construction company focused on healthcare and housing solutions. A serial entrepreneur and lawyer by trade, she has over a decade of experience in M&A on Torontos Bay Street and is a USA National and International Bestselling Author.

Outside of her corporate roles, Sabrina is a community-focused leader who supports causes close to her heart, including organizations that empower individuals with disabilities. She is an advocate for women in leadership, speaking on the importance of mentorship and resilience in overcoming professional barriers in male-dominated fields.

As a recipient of the King Charles III Coronation Medal, she has been recognized for her significant contributions to the community.

Personality Overview

ROI Driven

Critic

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Modular Construction
As CEO of Fero, she is focused on modularization to address critical space shortages in healthcare, housing, and education by building off-site faster and more efficiently.
Healthcare Infrastructure
Frequently speaks at forums on healthcare infrastructure, focusing on innovative design and construction to solve capacity issues for hospitals and long-term care facilities.
Pivotal Leadership
She co-authored the bestselling book "Pivotal Leadership: A Masterclass in Innovation and Persuasion, " sharing insights on effective leadership during challenging times.

Media Appearances

Sabrina has no verified media appearances

Work History

3-2020
Chief Executive Officer at Fero International Inc.
2-2016
Lawyer at Axiom
Board Member at Ferrari Express Inc
9-2016 - 10-2020
Chief Executive Officer at Viola Alliance
9-2016 - 1-2018
General Counsel at Pizzaville, Inc.

Education

2005 - 2008
LL.B from York University - Osgoode Hall Law School
2010 - 2010
Certificate from University of Toronto School of Continuing Studies

More Information

Social Presence :

Prographics :

Exp : 9 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Chief Executive Officer at Fero International Inc.
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Insights For Selling To Sabrina

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabrina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sabrina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sabrina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sabrina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sabrina

Personality Compatibility


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