Sabrina Xu Urban in

Sabrina Xu Urban

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VP, Strategy and Business Development, Urology and Critical Care at BD
📍 New York City Metropolitan Area, United States

A MedTech and BioPharma executive with over 20 years of experience in strategy, business development, and commercial operations at global firms like BD and Convatec. She earned an MBA from the NYU Stern School of Business and is skilled in leading cross-functional teams.

She is focused on expanding innovation platforms to positively impact global woundcare patients and their providers.

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Experience
17 Years
Current Role
VP, Strategy and Business Development, Urology and Critical Care
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sabrina cares about

MedTech Strategy
Her career spans 20+ years in executive strategy roles at global MedTech companies like BD and Convatec.
Business Development
Her current role as VP at BD is focused on Strategy and Business Development, a consistent theme in her career.
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Career

Work history

9-2025
VP, Strategy and Business Development, Urology and Critical Care
BD
7-2024 - 8-2025
Vice President, AWC Strategy and Advanced Tissue Technology Commercial Operations
Convatec
12-2022 - 6-2024
Vice President, Global Strategy, Advanced Wound Care
Convatec
7-2020 - 12-2022
Senior Director, Global Advanced Wound Care Strategy
Convatec
1-2019 - 7-2020
Senior Director, Strategy & Business Development, Americas Leadership Team
Convatec
In the press

Media appearances

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Education
Master of Business Administration - MBA
NYU Stern School of Business
Master of Science - MS
New York University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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