Sabrina Xu Urban

Inquirer
DISC Type : dc

VP, Strategy and Business Development, Urology and Critical Care at BD

New York City Metropolitan Area, United States

Overview

A MedTech and BioPharma executive with over 20 years of experience in strategy, business development, and commercial operations at global firms like BD and Convatec. She earned an MBA from the NYU Stern School of Business and is skilled in leading cross-functional teams.

She is focused on expanding innovation platforms to positively impact global woundcare patients and their providers.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

MedTech Strategy
Her career spans 20+ years in executive strategy roles at global MedTech companies like BD and Convatec.
Business Development
Her current role as VP at BD is focused on Strategy and Business Development, a consistent theme in her career.
Commercial Operations
Has held executive-level positions overseeing commercial operations and building commercial insights at large medical technology companies.

Media Appearances

Sabrina has no verified media appearances

Work History

9-2025
VP, Strategy and Business Development, Urology and Critical Care at BD
7-2024 - 8-2025
Vice President, AWC Strategy and Advanced Tissue Technology Commercial Operations at Convatec
12-2022 - 6-2024
Vice President, Global Strategy, Advanced Wound Care at Convatec
7-2020 - 12-2022
Senior Director, Global Advanced Wound Care Strategy at Convatec
1-2019 - 7-2020
Senior Director, Strategy & Business Development, Americas Leadership Team at Convatec

Education

Master of Business Administration - MBA from NYU Stern School of Business
Master of Science - MS from New York University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP, Strategy and Business Development, Urology and Critical Care at BD
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Insights For Selling To Sabrina

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabrina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Sabrina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sabrina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sabrina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Sabrina

Personality Compatibility


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