Sadhana Karwal

Observer
DISC Type : ci

Co-Founder at Bada Boom Studios

Gurgaon, Haryana, India

Overview

Sadhana Karwal is the CEO and Co-Founder of Brand Bazooka, an award-winning advertising agency she has led for over 12 years. Leveraging a unique background as a professionally qualified Chartered Accountant, she specializes in creating 360-degree campaigns for D2C, cosmetics, and IT brands, helping them achieve significant growth and market presence.



She transitioned from a career in finance to co-founding a successful creative advertising agency.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Building Brand Trust
Frequently discusses in interviews how strategic branding builds consumer loyalty, which allows businesses to command premium pricing in the market.
Founder Mentorship
Coaches business owners on shifting from having a 'job' to building a scalable business and moving beyond outdated sales methods.
360° Advertising
Her agency provides comprehensive services, from TV commercials and print ads to full-scale digital marketing campaigns for major national brands.

Media Appearances

Sadhana has no verified media appearances

Work History

1-2024
Co-Founder at Bada Boom Studios
9-2007
CEO & Co-Founder at Brand Bazooka Advertising Pvt. Ltd.
1-2006 - 1-2009
Manager Finance at IBM

Education

2003 - 2006
Proffesional Degree from The Institute of Chartered Accountants of India
1988 - 2000
High School from Kendriya Vidyalaya

More Information

Social Presence :

Prographics :

Exp : 20 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Co-Founder at Bada Boom Studios
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Insights For Selling To Sadhana

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sadhana is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sadhana

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sadhana move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Sadhana take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sadhana

Personality Compatibility


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