Vlada Rakhunov in

Vlada Rakhunov

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Head of Product at Diageo
📍 San Francisco, California, United States

Vlada Rakhunov is a product and growth leader with extensive experience in e-commerce, subscription, and loyalty programs for major brands like Diageo, Sephora, and Keurig. Colleagues and collaborators often describe her as innovative, organized, and deeply consumer-centric, with a talent for bringing clarity and confidence to complex projects.

Originally from Boston, Vlada is an active participant in the Bay Area Jewish community. Outside of work, she enjoys exploring new restaurants, traveling to faraway places, and is a fan of the Bravo network. She lives in San Francisco with her partner and their dog, Izzy.

Unique fact: Vlada was the founding Head of Product for TheBar. com, leading the launch of Diageo’s first-ever direct-to-consumer spirits platform in North America.

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Experience
15 Years
Current Role
Head of Product
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Vlada cares about

DTC E-commerce
She has a proven track record of leading and growing direct-to-consumer platforms for major companies like Diageo and Keurig Green Mountain.
Customer Loyalty
At SEPHORA, she was the Principal Product Manager responsible for unlocking personalization at scale for the company's loyalty program.
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Career

Work history

6-2022
Head of Product
Diageo
10-2021 - 1-2022
Advisor
KYX
2-2020 - 10-2021
Principal Product Manager
SEPHORA
2018 - 2020
Senior Product Manager
JUUL Labs
2016 - 2018
Product Manager
Keurig Green Mountain, Inc.
In the press

Media appearances

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Education
2007 - 2010
Bachelor of Science
Johnson & Wales University
2008 - 2008
International Business
IHM Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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