Vlada Rakhunov is a product and growth leader with extensive experience in e-commerce, subscription, and loyalty programs for major brands like Diageo, Sephora, and Keurig. Colleagues and collaborators often describe her as innovative, organized, and deeply consumer-centric, with a talent for bringing clarity and confidence to complex projects.
Originally from Boston, Vlada is an active participant in the Bay Area Jewish community. Outside of work, she enjoys exploring new restaurants, traveling to faraway places, and is a fan of the Bravo network. She lives in San Francisco with her partner and their dog, Izzy.
Unique fact: Vlada was the founding Head of Product for TheBar. com, leading the launch of Diageo’s first-ever direct-to-consumer spirits platform in North America.
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