Safyah A. Malik M. in

Safyah A. Malik M.

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Trustee at The Crossley Heath School
📍 Greater Leeds Area, United Kingdom

Safyah is the Head of Paid Media at Hallam, bringing over 13 years of digital marketing strategy experience to her role. Holding an MSc from the University of Aberdeen, she has a proven record of leading teams and executing successful strategies. Colleagues describe her as intelligent, strategic, and organized.

Deeply committed to public service, Safyah serves as a Public Governor for the Calderdale and Huddersfield NHS Foundation Trust and as a Trustee for The Crossley Heath School. She is also a passionate mentor, dedicating time to guiding others in the business community and university students.

Unique fact: Safyah won a Gold Honor Leadership Award for her work in developing an internal mentorship program at a previous institution.

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Experience
15 Years
Current Role
Trustee
Job Level
Mid-senior
Location
Greater Leeds Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Safyah cares about

Digital Marketing Strategy
With 13+ years of experience, she is an expert in managing and executing holistic marketing strategies, from analytics and Google ads to social media marketing.
Human-in-the-Loop AI
She closely follows the development of Agentic AI, believing that human oversight and collaboration, rather than full automation, will be the key differentiator for success.
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Career

Work history

12-2025
Trustee
The Crossley Heath School
11-2025 - 2-2026
Guest Lecturer (Digital Marketing)
University of Nottingham
7-2025
Public Governor
Calderdale and Huddersfield NHS Foundation Trust
6-2025
Head of Paid Media
Hallam
7-2024 - 6-2025
Head of Digital Marketing
Verge
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2021
Master of Science - MSc
University of Aberdeen
2009 - 2012
Bachelor of Applied Science
The University of Huddersfield
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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