Safyah A. Malik M.

Commander
DISC Type : D

Trustee at The Crossley Heath School

Greater Leeds Area, United Kingdom

Overview

Safyah is the Head of Paid Media at Hallam, bringing over 13 years of digital marketing strategy experience to her role. Holding an MSc from the University of Aberdeen, she has a proven record of leading teams and executing successful strategies. Colleagues describe her as intelligent, strategic, and organized.

Deeply committed to public service, Safyah serves as a Public Governor for the Calderdale and Huddersfield NHS Foundation Trust and as a Trustee for The Crossley Heath School. She is also a passionate mentor, dedicating time to guiding others in the business community and university students.

Unique fact: Safyah won a Gold Honor Leadership Award for her work in developing an internal mentorship program at a previous institution.

Personality Overview

Candid & Clear

Very Quick

Risk-Taker

They respond better to strong and respectful interactions.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

Digital Marketing Strategy
With 13+ years of experience, she is an expert in managing and executing holistic marketing strategies, from analytics and Google ads to social media marketing.
Human-in-the-Loop AI
She closely follows the development of Agentic AI, believing that human oversight and collaboration, rather than full automation, will be the key differentiator for success.
Community Governance
She is highly active in her community through her elected role as an NHS Governor and her appointed position as a school Trustee, showing a commitment to public service.

Media Appearances

Safyah has no verified media appearances

Work History

12-2025
Trustee at The Crossley Heath School
11-2025 - 2-2026
Guest Lecturer (Digital Marketing) at University of Nottingham
7-2025
Public Governor at Calderdale and Huddersfield NHS Foundation Trust
6-2025
Head of Paid Media at Hallam
7-2024 - 6-2025
Head of Digital Marketing at Verge

Education

2019 - 2021
Master of Science - MSc from University of Aberdeen
2009 - 2012
Bachelor of Applied Science from The University of Huddersfield

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Leeds Area, United Kingdom Job Level : Mid-senior Designation : Trustee at The Crossley Heath School
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Insights For Selling To Safyah A. Malik

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Safyah A. Malik is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Safyah A. Malik

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Safyah A. Malik move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Safyah A. Malik take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Safyah A. Malik

Personality Compatibility


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