Sagar J Daryani

Critic
DISC Type : C

President at NRAI- National Restaurant Association of India

Kolkata, West Bengal, India

Overview

Sagar Daryani is the Co-Founder and CEO of Wow! Momo Foods, which he started with a friend right after college at the age of 21. He also serves as the President of the National Restaurant Association of India (NRAI). An alumnus of St. Xaviers College, Kolkata, he has scaled his venture into Indias largest homegrown quick-service restaurant chain.

Sagar is a passionate entrepreneur focused on brand building and has mentored several startups in the food and beverage industry. He is known for his public speaking at business events and colleges. He demonstrates a strong commitment to his team and aims to build a global brand originating from India, with recent expansion efforts into the UAE.

He launched Wow! Momo in 2008 with an initial investment of only Rs. 30, 000, borrowed from his parents, before his final college exam results were even released.

Personality Overview

Objective Thinker

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Global Expansion
Actively expanding his brands internationally, including participating in Dubai's Gulfood festival and hiring leadership for the UAE market to build a global Indian QSR brand.
QSR Innovation
Continuously innovates on product offerings, like introducing a multi-item thali, to differentiate from competitors and challenge industry norms in the quick-service restaurant space.
F&B Industry Advocacy
As President of the National Restaurant Association of India (NRAI), he actively advocates for industry-wide issues like GST, input tax credit, and expanding the association's reach.

Media Appearances

Sagar has no verified media appearances

Work History

10-2024
President at NRAI- National Restaurant Association of India
8-2008
Co-founder, CEO at Wow! Momo
8-2008
Co Founder at Wow! Momo Foods Pvt. Ltd

Education

2005 - 2008
Bachelor of Commerce (B.Com.) from St. Xavier's College, Kolkata
1991 - 2005
Passed ISC from St. James' School, kolkata

More Information

Social Presence :

Prographics :

Exp : 17 Location : Kolkata, West Bengal, India Job Level : Leadership Designation : President at NRAI- National Restaurant Association of India
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Insights For Selling To Sagar J

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sagar J is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sagar J

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sagar J move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sagar J take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sagar J

Personality Compatibility


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