Said El Atiek

Energizer
DISC Type : I

CEO at SUNRISE Resorts & Cruises

Egypt

Overview

Said El Atiek is the CEO of SUNRISE Resorts & Cruises, bringing over 25 years of experience in the Egyptian hospitality sector. His career is marked by a steady progression through senior leadership roles. He holds a Doctorate of Business Administration from Paris School of Business and two Masters Certificates from Cornell University.



He has co-authored a book and published several articles on crisis management within the hospitality industry.

Personality Overview

Enthusiastic

Imaginative

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Crisis Management
He co-authored the book "Crisis Management of Tourism and Hospitality Industry" and has published articles on resilience and sustainability in the Egyptian hospitality sector.
Hospitality Growth
As CEO, he has overseen the expansion of SUNRISE Resorts & Cruises' portfolio, focusing on diverse concepts from family-oriented resorts to luxury adults-only retreats.
Academic Research
His Doctorate of Business Administration and multiple publications indicate a strong interest in the academic and research aspects of the hospitality business.

Media Appearances

Said has no verified media appearances

Work History

8-2022
CEO at SUNRISE Resorts & Cruises
8-2019 - 8-2022
Chief Operating Officer at SUNRISE Resorts & Cruises
12-2016 - 7-2019
Regional General Manager at SUNRISE Resorts & Cruises
5-2015 - 11-2016
Area General Manager at SUNRISE Resorts & Cruises
9-2012 - 4-2015
General Manager at SUNRISE Royal Makadi Resort

Education

1-2019 - 2-2022
Doctorate Of Business Administration from Paris School of Business
2014 - 2015
Master Certificate in Food Service Management from Cornell University from Cornell University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Egypt Job Level : Leadership Designation : CEO at SUNRISE Resorts & Cruises
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Insights For Selling To Said

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Said is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Said

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Said move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Said take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Said

Personality Compatibility


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