Sajith Kumar M

Commander
DISC Type : D

Regional Sales Head at Rai Poultries

Bengaluru, Karnataka, India

Overview

Sajith Kumar M is a Regional Sales Head with over 25 years of experience leading sales and business development in the food, dairy, and frozen goods sectors. A graduate of the University of Calicut with a B. A. in Economics, he is an expert in product launches, sales management, and distribution.

While his career is dedicated to the food industry, he shows a notable interest in the enterprise technology sector, following major companies like IBM and Hewlett Packard Enterprise. He is also actively involved in sourcing new talent for his teams, indicating a focus on growth and recruitment.

He recently earned multiple accolades for the 2022-23 fiscal year, including "Best Depot" for operations in Bengaluru and a certificate for being the top sales performer in India.

Personality Overview

Strong-Willed

Decisive

Candid & Clear

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They respond better to strong and respectful interactions.

Topics They Care About

Food Sales Leadership
Leverages 25+ years of experience managing sales for dairy, frozen seafood, and meat products, with a focus on HoReCa and institutional clients.
Business Development
Has a demonstrated history of business development, recently recognized with an award for "Sales, BNS Development & Operations Excellence" in 2022-23.
Distribution Management
Possesses deep skills in distribution management, having held regional and zonal sales leadership roles at multiple food enterprises throughout his career.

Media Appearances

Sajith has no verified media appearances

Work History

6-2025
Regional Sales Head at Rai Poultries
2-2024 - 6-2025
Regional Sales Manager at BMS Enterprises
5-2021 - 2-2024
Zonal Sales Manager at Pal Frozen Foods
5-2018 - 3-2021
Dy General Manager at Abad Fisheries Pvt Ltd
12-2016 - 4-2018
Regional Sales Manager at Allana Group

Education

1991 - 1994
Bachelor of Arts - BA from University of Calicut

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Regional Sales Head at Rai Poultries
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Insights For Selling To Sajith Kumar

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sajith Kumar is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sajith Kumar

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sajith Kumar move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sajith Kumar take some risk or not?

  • The risks don’t matter much to them.

You And Sajith Kumar

Personality Compatibility


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