Sal De Loera

Questioner
DISC Type : c

Principal Sales Specialist - Data & AI | Strategic Retail at Google

Austin, Texas, United States

Overview

Sal De Loera is a Principal Sales Specialist in Data & AI at Google, managing a $60M business for strategic retail customers. An alumnus of Texas A&M University-Corpus Christi with experience at Databricks and Microsoft, he excels in cloud lakehouse technologies. Colleagues consistently describe him as detail-oriented, knowledgeable, and having a positive work ethic.

He has consistently managed and grown multi-million dollar data platform businesses across top tech firms including Google, Microsoft, and Databricks.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Generative AI Stack
His public posts analyze the entire AI stack, from chip manufacturing and GPU costs to the platforms where value is ultimately captured.
Cloud Lakehouse
A core specialty mentioned across his roles, focusing on unifying analytics and accelerating customer success with technologies from companies like Databricks.
AI-Assisted Governance
He shares content on leveraging AI for data governance speed and scale, while emphasizing the need for human validation and policy-as-code frameworks.

Media Appearances

Sal has no verified media appearances

Work History

6-2024
Principal Sales Specialist - Data & AI | Strategic Retail at Google
9-2022 - 6-2024
Industry Solutions Specialist at Databricks
11-2018 - 9-2022
Principal Sales Specialist - Data & AI at Microsoft
3-2015 - 11-2018
Sr. Sales Specialist - Data & AI at Microsoft
9-2012 - 3-2015
Consultant, Microsoft Data & AI Alliance Lead at BlueGranite

Education

BS Computer Science from Texas A&M University-Corpus Christi
Associates from Del Mar College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Principal Sales Specialist - Data & AI | Strategic Retail at Google
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Insights For Selling To Sal

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sal is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sal

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sal move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sal take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sal

Personality Compatibility


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