Salar Farzad

Trailblazer
DISC Type : ID

Chief Financial & Administrative Officer at Gleeds

Kensington, England, United Kingdom

Overview

Salar Farzad is the Chief Financial & Administrative Officer at Gleeds, overseeing all support functions for over 2, 700 people globally. A Chartered Accountant, he sits on both the Group and Operations Boards, acting as a catalyst for positive change and operational success. Colleagues describe him as a strategic thinker and a "consummate change agent. "

Outside of work, Salars life is vibrant and family-focused. He is a father to triplets and enjoys waterskiing adventures with his children. He was also formerly an equestrian enthusiast, showing a long-standing interest in outdoor activities.

Unique fact: Salar is a father to triplets.

Personality Overview

Values Relationships

Friendly But Fast

Informal

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

Business Transformation
He is spearheading a significant global restructure at Gleeds and has been described as a "catalyst for positive change" and a "consummate change agent. "
People Development
His official bio states he has a passion for improving people and teams, believing that people are the core asset in any business.
Corporate Governance
He serves as a Non-Executive Director and Chair of the Audit Committee for Keystone Law, an AIM-listed firm, and is a Council Member at Trinity College London.

Media Appearances

Salar Farzad – Leadership Profile | Gleeds. Featured in Gleeds Official Website

See Now

Work History

3-2025
Chief Financial & Administrative Officer at Gleeds
11-2023 - 3-2025
Chief Operating Officer at Gleeds
3-2023 - 11-2023
Chief Financial Officer at Gleeds
3-2023
Non Executive Director and Chair of Audit Committee at Keystone Law
8-2018
Council Member (Non-executive), Nominations Committee and Remuneration Committee at Trinity College London

Education

FCA from ICAEW
BSc from University of Wales

More Information

Social Presence :

Prographics :

Exp : 10 Location : Kensington, England, United Kingdom Job Level : Leadership Designation : Chief Financial & Administrative Officer at Gleeds
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Insights For Selling To Salar

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Salar is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Salar

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Salar move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Salar take some risk or not?

  • They can take risks if necessary.

You And Salar

Personality Compatibility


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