Salena Scardina

Captain
DISC Type : DS

Principal, Retention-Led Growth (Creator of HeroCX®) at HeroCX

Greater Fort Wayne, United States

Overview

Salena is a customer success and growth executive focused on retention-led growth through her proprietary HeroCX® methodology. Her career includes leadership roles at McDonalds, Herff Jones, and as CMO for the Indiana Economic Development Corporation. She holds an MBA from Benedictine University and is described as a professional, focused, and collaborative leader.

Salena is a passionate advocate for community engagement, having served on the boards of the Greater Fort Wayne YMCA and Northeast Indiana Public Radio. She actively champions other women in business and was named a 2023 Indianapolis Woman of Influence. She lives in Fort Wayne with her husband and two children.

Her distinguished career began after she answered a Chicago Tribune ad in 1996 for a job at McDonalds Corporation.

Personality Overview

Dynamic But Sincere

Consummate Professional

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Retention-Led Growth
As the creator of the HeroCX® methodology, she believes most organizations have retention blindspots and focuses on turning customer experience into a profit center.
Human Connection
She has delivered a TEDx talk on the importance of human connection in customer service as technology advances, a recurring theme in her professional philosophy.
Women in Leadership
Recognized as a 2023 Woman of Influence by the Indianapolis Business Journal, she frequently celebrates and mentors other women in business and economic development.

Media Appearances

Salena has no verified media appearances

Work History

2-2025
Principal, Retention-Led Growth (Creator of HeroCX®) at HeroCX
5-2024 - 2-2025
Chief Marketing Officer at Indiana Economic Development Corporation
7-2022 - 5-2024
Executive Vice President - External Engagement at Indiana Economic Development Corporation
1-2022 - 7-2022
Senior Vice President of Customer Success at Herff Jones
3-2020 - 1-2022
Vice President of Customer Experience at Herff Jones

Education

Master of Business Administration (M.B.A.) from Benedictine University
Bachelor of Arts (B.A.) from Monmouth College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Fort Wayne, United States Job Level : Middle Designation : Principal, Retention-Led Growth (Creator of HeroCX®) at HeroCX
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Insights For Selling To Salena

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Salena is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Salena

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Salena move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Salena take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Salena

Personality Compatibility


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