Salena Scardina in

Salena Scardina

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Principal, Retention-Led Growth (Creator of HeroCX®) at HeroCX
📍 Greater Fort Wayne, United States

Salena is a customer success and growth executive focused on retention-led growth through her proprietary HeroCX® methodology. Her career includes leadership roles at McDonalds, Herff Jones, and as CMO for the Indiana Economic Development Corporation. She holds an MBA from Benedictine University and is described as a professional, focused, and collaborative leader.

Salena is a passionate advocate for community engagement, having served on the boards of the Greater Fort Wayne YMCA and Northeast Indiana Public Radio. She actively champions other women in business and was named a 2023 Indianapolis Woman of Influence. She lives in Fort Wayne with her husband and two children.

Her distinguished career began after she answered a Chicago Tribune ad in 1996 for a job at McDonalds Corporation.

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Experience
9 Years
Current Role
Principal, Retention-Led Growth (Creator of HeroCX®)
Job Level
Middle
Location
Greater Fort Wayne, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Salena cares about

Retention-Led Growth
As the creator of the HeroCX® methodology, she believes most organizations have retention blindspots and focuses on turning customer experience into a profit center.
Human Connection
She has delivered a TEDx talk on the importance of human connection in customer service as technology advances, a recurring theme in her professional philosophy.
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Career

Work history

2-2025
Principal, Retention-Led Growth (Creator of HeroCX®)
HeroCX
5-2024 - 2-2025
Chief Marketing Officer
Indiana Economic Development Corporation
7-2022 - 5-2024
Executive Vice President - External Engagement
Indiana Economic Development Corporation
1-2022 - 7-2022
Senior Vice President of Customer Success
Herff Jones
3-2020 - 1-2022
Vice President of Customer Experience
Herff Jones
In the press

Media appearances

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Education
Master of Business Administration (M.B.A.)
Benedictine University
Bachelor of Arts (B.A.)
Monmouth College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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