Sally Adams

Energizer
DISC Type : I

Commercial and Strategy Director at Liaison Group

Belper, England, United Kingdom

Overview

Sally Adams is the Commercial and Strategy Director at Liaison Group, bringing extensive experience from director-level roles within the NHS and international health consulting. She recently led community health collaboration programs for the NEL Integrated Care Board and previously served as a Managing Director at Allestree Associates.

Her international work includes acting as a subject-matter expert for Saudi Arabias Health Holding Company, supporting their Vision 2030 healthcare transformation.

Personality Overview

Enthusiastic

Informal

Relationship Oriented

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

NHS Community Health
As Director for the Community Collaborative Programme at NEL ICB, she focused on integrating services and shifting more care into community settings.
Healthcare Transformation
Was a subject-matter expert for healthcare transformation in Saudi Arabia, responsible for implementing new Models of Care as part of the country's Vision 2030.
Integrated Care Systems
Her recent role was leading collaborative health programs within the North East London Integrated Care System (ICS), a key strategic area for the NHS.

Media Appearances

Sally has no verified media appearances

Work History

8-2025
Commercial and Strategy Director at Liaison Group
10-2023
Senior Management Consultant at Liaison Group
4-2023 - 9-2023
Director For the Community Collaborative NEL ICB at NEL ICB
5-2020 - 1-2023
UK Consultant SME Director at Health Hold Co Saudi Arabia
11-2018 - 2-2019
Chief Operating Officer at Bedfordshire Clinical Commissioning Group

Education

1977 - 1984
Education details unavailable from Bemrose Derby

More Information

Social Presence :

Prographics :

Exp : 11 Location : Belper, England, United Kingdom Job Level : Mid-senior Designation : Commercial and Strategy Director at Liaison Group
URL has been copied!

Insights For Selling To Sally

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sally is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Sally

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sally move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Sally take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Sally

Personality Compatibility


Other Liaison Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.