Salma Attia in

Salma Attia

Login to view DISC.
Chief Marketing Officer at Valu
📍 Giza, Al Jizah, Egypt

Salma Attia is the Chief Marketing Officer at Valu, leveraging a background in Marketing and Strategic Management from The German University in Cairo. She has a history of career growth within EFG Hermes before joining Valu. People she has worked with describe her as professional, creative, and a dedicated partner.

Outside of her core role, Salma has a keen interest in continuous learning, having taken courses in Strategic Brand Management and the French language. Her participation in the L’Oréal Brandstorm business competition during her studies highlights a long-standing passion for creative marketing challenges and brand innovation.

Her team won a Bronze TikTok Ad Award for their “Goal Digger” campaign, showcasing success in impactful digital marketing.

Read the full overview →
Experience
6 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Giza, Al Jizah, Egypt
Personality Overview

How Salma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Salma cares about

Integrated Marketing
She champions merging offline OOH networks with digital activation to create a unified marketing ecosystem that amplifies reach and drives measurable impact for the brand.
Brand Storytelling
Focuses on building a strong brand where attention lives, exemplified by the creation of Valu's brand mascot, "Sparkie, " to make the brand more relatable and engaging.
+5 more topics Login to view topics
Career

Work history

1-2025
Chief Marketing Officer
Valu
3-2021 - 3-2021
Group Assistant Marketing Manager
EFG Hermes
3-2020 - 3-2021
Marketing Supervisor
EFG Hermes
5-2018 - 3-2020
Senior Marketing Executive
EFG Hermes
6-2017 - 3-2025
Head Of Marketing
Valu
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2015
Bachelor’s Degree
The German University in Cairo
2010 - 2012
High School
Manor House School "IGCSE"
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Salma. Free, 10 seconds.