Salma Attia
Critic · DISC type CSalma Attia is the Chief Marketing Officer at Valu, leveraging a background in Marketing and Strategic Management from The German University in Cairo. She has a history of career growth within EFG Hermes before joining Valu. People she has worked with describe her as professional, creative, and a dedicated partner.
Outside of her core role, Salma has a keen interest in continuous learning, having taken courses in Strategic Brand Management and the French language. Her participation in the L’Oréal Brandstorm business competition during her studies highlights a long-standing passion for creative marketing challenges and brand innovation.
Her team won a Bronze TikTok Ad Award for their “Goal Digger” campaign, showcasing success in impactful digital marketing.
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It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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