Salma Attia

Critic
DISC Type : C

Chief Marketing Officer at Valu

Giza, Al Jizah, Egypt

Overview

Salma Attia is the Chief Marketing Officer at Valu, leveraging a background in Marketing and Strategic Management from The German University in Cairo. She has a history of career growth within EFG Hermes before joining Valu. People she has worked with describe her as professional, creative, and a dedicated partner.

Outside of her core role, Salma has a keen interest in continuous learning, having taken courses in Strategic Brand Management and the French language. Her participation in the L’Oréal Brandstorm business competition during her studies highlights a long-standing passion for creative marketing challenges and brand innovation.

Her team won a Bronze TikTok Ad Award for their “Goal Digger” campaign, showcasing success in impactful digital marketing.

Personality Overview

Critic

Information Seeker

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Integrated Marketing
She champions merging offline OOH networks with digital activation to create a unified marketing ecosystem that amplifies reach and drives measurable impact for the brand.
Brand Storytelling
Focuses on building a strong brand where attention lives, exemplified by the creation of Valu's brand mascot, "Sparkie, " to make the brand more relatable and engaging.
Creative Campaigning
Proudly led her team to win a Bronze TikTok Ad Award for the “Goal Digger” campaign, highlighting her focus on creativity, execution, and modern marketing channels.

Media Appearances

Salma has no verified media appearances

Work History

1-2025
Chief Marketing Officer at Valu
3-2021 - 3-2021
Group Assistant Marketing Manager at EFG Hermes
3-2020 - 3-2021
Marketing Supervisor at EFG Hermes
5-2018 - 3-2020
Senior Marketing Executive at EFG Hermes
6-2017 - 3-2025
Head Of Marketing at Valu

Education

2012 - 2015
Bachelor’s Degree from The German University in Cairo
2010 - 2012
High School from Manor House School "IGCSE"

More Information

Social Presence :

Prographics :

Exp : 6 Location : Giza, Al Jizah, Egypt Job Level : Leadership Designation : Chief Marketing Officer at Valu
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Insights For Selling To Salma

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Salma is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Salma

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Salma move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Salma take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Salma

Personality Compatibility


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