Walid Fathy

Critic
DISC Type : C

Marketing Director at Mercon Developments

Cairo, Egypt

Overview

Walid is an experienced Marketing Director with a demonstrated history of leading marketing efforts in Egypts real estate industry for firms like Mercon, Serac, and Maxim Developments. He is a strong marketing professional with a Project Management Professional certification and a degree in Accounting and Business/Management from Ain Shams University.


He holds a professional certification in project management, complementing his extensive marketing expertise in the real estate sector.

Personality Overview

ROI Driven

Critic

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Real Estate Marketing
His entire career has been focused on marketing leadership roles within prominent real estate development companies, including Mercon, Serac, and Enwan Developments.
Strategic Planning
Demonstrates expertise in crafting and executing successful marketing strategies, with a specific skill listed in strategic planning at multiple past roles.
Event Management
Event management and planning are highlighted as key areas of expertise, suggesting a focus on experiential marketing to drive business objectives.

Media Appearances

Mercon Developments introduces Nurai Project in New Cairo with EGP 10bn investment. Featured in Daily News Egypt

See Now

شركة «Mercon Developments» تطلق مشروع «Nurai» باستثمارات 10 مليارات جنيه. Featured in Amwal Al-Ghad

See Now

Mercon Developments launches Nurai in New Cairo with $212.4mln. Featured in Zawya

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Work History

4-2026
Marketing Director at Mercon Developments
6-2025 - 4-2026
Marketing Director at Serac Developments
10-2024 - 7-2025
Marketing Director at HPD - Heritage Pan-Arab Developments
12-2022 - 10-2024
Marketing Director at Enwan Developments
7-2022 - 8-2023
Marketing Director at Maxim Investment Group [MIG]

Education

2000 - 2004
Accounting and Business/Management from Ain Shams University
5-1989 - 1-2000
Excellent from El Sedeek language school

More Information

Social Presence :

Prographics :

Exp : 18 Location : Cairo, Egypt Job Level : Mid-senior Designation : Marketing Director at Mercon Developments
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Insights For Selling To Walid

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Walid is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Walid

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Walid move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Walid take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Walid

Personality Compatibility


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