Salomé Aguilar

Commander
DISC Type : D

Global Vice President, Analytics, Applied Data Science & Insights at the LEGO Group

Boston, Massachusetts, United States

Overview

Salomé Aguilar is a data, product, and analytics executive, currently serving as the Global Vice President of Analytics, Applied Data Science & Insights at the LEGO Group. With a background that includes leadership roles at Nike and Walmart, she specializes in building data platforms and driving consumer-centric growth. Her peers describe her as an inspirational, strategic, and empowering leader.

Personality Overview

Risk-Taker

Very Quick

Decisive

They are very proud of what they do.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Data-Driven Strategy
Her career is focused on harnessing data to unlock business growth, operational efficiency, and customer-centric innovation at companies like LEGO, Nike, and Walmart.
Women in Data
She is a frequent speaker and panelist for Women in Data Science (WiDS) events, including at Boston University, celebrating leadership and representation in the field.
Consumer-Centric Growth
At both LEGO and Nike, her work centered on using analytics and insights to enhance consumer experiences and drive growth across direct-to-consumer ecosystems.

Media Appearances

Salomé Aguilar – Global Vice President, Analytics & Insights at The LEGO Group. Featured in The Org

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Work History

9-2024
Global Vice President, Analytics, Applied Data Science & Insights at the LEGO Group
7-2021 - 9-2024
Global Vice President, Analytics, Applied Data Science & Research at Nike
12-2020 - 2-2022
Global Vice President, Data & Insights Product Management at Nike
1-2020 - 12-2020
Senior Director, Product Management, Data Ventures, Analytics & Data Sciences at Walmart Global Tech
11-2016 - 2-2020
Director, Product Management, Data Science, Analytics & Research at Walmart Global Tech

Education

2005 - 2007
M.S I/O Psychology from University of Wisconsin–Oshkosh
2000 - 2004
Bachelor's degree from Universidad Internacional del Ecuador

More Information

Social Presence :

Prographics :

Exp : 18 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Global Vice President, Analytics, Applied Data Science & Insights at the LEGO Group
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Insights For Selling To Salomé

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Salomé is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Salomé

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Salomé move?

  • They can take decisions very fast if you manage to convince them.
  • Can Salomé take some risk or not?

  • The risks don’t matter much to them.

You And Salomé

Personality Compatibility


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