Salva Martinez H.

Sharpshooter
DISC Type : CD

Co-Founder & Director at Jalisco Tech Week

Guadalajara, Mexico Metropolitan Area

Overview

Salva Martinez H. is a global entrepreneur and startup strategist with over 20 years of experience building and scaling impact-driven tech companies. A graduate of emlyon business school and Tecnológico de Monterrey, he specializes in combining technology and strategic storytelling. People who have worked with him describe him as innovative, smart, and inspiring.

He is passionate about making a better world through innovation, technology, and diplomacy. He channels this passion into his work, focusing on ventures in HealthTech, EdTech, and other impact-focused sectors. His approach is deeply rooted in fostering collaboration and building strong communities within the tech ecosystem.

As a consultant, Salva has impacted over 7, 000 startups by helping them develop innovative business models and value creation strategies.

Personality Overview

ROI Driven

Thorough Evaluator

Fast But Analytical

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

Impact-Driven Startups
His career is dedicated to building and scaling startups that aim to solve societal problems, particularly through his incubator and accelerator, Lokki Co.
Tech Ecosystem Building
As Co-Founder of Jalisco Tech Week, he actively works to connect entrepreneurs, investors, and industry leaders to strengthen the regional technology hub.
Strategic Storytelling
He founded MAD by Lokki Co. specifically to help startups craft powerful brand narratives to connect with clients and investors.

Media Appearances

Salva has no verified media appearances

Work History

4-2025
Co-Founder & Director at Jalisco Tech Week
8-2017
Founder & CEO at Lokki Co.
1-2009
Independent Consultant at SALVA MH
5-2020 - 10-2025
Co-Founder & CEO at VESEL
6-2020 - 12-2023
Founder & CEO at MAD by Lokki Co.

Education

2006 - 2006
Specialized Master from emlyon business school
2001 - 2006
Bachelor's Degree from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 15 Location : Guadalajara, Mexico Metropolitan Area Job Level : Leadership Designation : Co-Founder & Director at Jalisco Tech Week
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Insights For Selling To Salva

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Salva is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Salva

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Salva move?

  • If convinced, they can reach decisions quite fast.
  • Can Salva take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Salva

Personality Compatibility


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