Sam Ainscow in

Sam Ainscow

Critic · DISC type C
Group Chief Security Officer at Hill & Smith PLC
📍 London, England, United Kingdom

Sam Ainscow is the Group Chief Security Officer at Hill & Smith PLC, an information security advocate with over 25 years of experience. He serves on the GIAC and Dune Security advisory boards, focusing on bridging the gap between senior management and technical teams to align security solutions with business risk appetite.

Outside of his formal roles, Sam pushes himself to grow by deliberately saying "yes" to new challenges that initially frighten him. This philosophy allows him to continuously learn and overcome personal and professional hurdles, remembering that everyone has to start somewhere.

He was recently a finalist for the Top 100 CISO awards, humorously noting that his original strategy of "Security-by-Obscurity" had clearly suffered a total breakdown.

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Experience
12 Years
Current Role
Group Chief Security Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Sam shows up

ROI Driven
Information Seeker
Objective Thinker

They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Priorities

Topics Sam cares about

Cyber Resilience
Discusses the importance of building stronger defenses through practical training, testing, and honest post-incident reviews in his media appearances.
Cybersecurity KPIs
He recently authored a chapter for a Palo Alto Networks guide focused on developing effective cybersecurity KPIs for CXOs.
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Career

Work history

4-2024
Group Chief Security Officer
Hill & Smith PLC
1-2024
CISO Advisory Board
Dune Security
3-2021 - 4-2024
Group Chief Information Security Officer
Hill & Smith PLC
8-2013 - 3-2021
Head of IT Operations & CISO
Barrett Steel Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Sam has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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