Sam Ainscow

Critic
DISC Type : C

Group Chief Security Officer at Hill & Smith PLC

London, England, United Kingdom

Overview

Sam Ainscow is the Group Chief Security Officer at Hill & Smith PLC, an information security advocate with over 25 years of experience. He serves on the GIAC and Dune Security advisory boards, focusing on bridging the gap between senior management and technical teams to align security solutions with business risk appetite.

Outside of his formal roles, Sam pushes himself to grow by deliberately saying "yes" to new challenges that initially frighten him. This philosophy allows him to continuously learn and overcome personal and professional hurdles, remembering that everyone has to start somewhere.

He was recently a finalist for the Top 100 CISO awards, humorously noting that his original strategy of "Security-by-Obscurity" had clearly suffered a total breakdown.

Personality Overview

ROI Driven

Information Seeker

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Cyber Resilience
Discusses the importance of building stronger defenses through practical training, testing, and honest post-incident reviews in his media appearances.
Cybersecurity KPIs
He recently authored a chapter for a Palo Alto Networks guide focused on developing effective cybersecurity KPIs for CXOs.
Manufacturing Security
As a CISO in the manufacturing sector, he has a deep focus on the unique security challenges and priorities within industrial environments.

Media Appearances

Sam has no verified media appearances

Work History

4-2024
Group Chief Security Officer at Hill & Smith PLC
1-2024
CISO Advisory Board at Dune Security
3-2021 - 4-2024
Group Chief Information Security Officer at Hill & Smith PLC
8-2013 - 3-2021
Head of IT Operations & CISO at Barrett Steel Ltd

Education

Sam has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Leadership Designation : Group Chief Security Officer at Hill & Smith PLC
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sam

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sam take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sam

Personality Compatibility


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