Sam Arrington

Questioner
DISC Type : c

Vice President, Data Science at Marketbridge

Silver Spring, Maryland, United States

Overview

Sam Arrington is the Vice President of Data Science at Marketbridge, where he has risen through the ranks since joining as a Data Scientist. He leverages his expertise from Johns Hopkins and the University of Maryland to lead his team in marketing measurement and optimization.

Based on his education and work history in the Maryland/D. C. area, Sam may have an interest in local sports, potentially following teams from his alma mater or the professional teams in the region.

His teams work was recently recognized in Forresters Q3 2025 Marketing Measurement and Optimization Services Landscape, a milestone he publicly celebrated.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Marketing Measurement
He frequently writes about the necessity of integrating testing, MMM, and MTA for a complete and accurate view of marketing performance.
Geo Experiments
He is an advocate for using geo-based experiments to measure marketing lift, especially in the absence of individual-level tracking data.
Data Science Writing
He authors articles on data science topics for platforms like Medium, aiming to make complex subjects like power analysis more understandable.

Media Appearances

Sam has no verified media appearances

Work History

2-2024
Vice President, Data Science at Marketbridge
2-2023 - 2-2024
Director, Data Science at Marketbridge
2-2022 - 2-2023
Manager, Data Science at Marketbridge
3-2020 - 2-2022
Data Scientist at Marketbridge
10-2019 - 3-2020
Data Science Research Intern at Campbell and Company

Education

2018 - 2021
Master of Science - MS from Johns Hopkins Whiting School of Engineering
2012 - 2016
Bachelor of Science - BS from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 11 Location : Silver Spring, Maryland, United States Job Level : Senior Designation : Vice President, Data Science at Marketbridge
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sam

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sam take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sam

Personality Compatibility


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