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Sam Atkinson

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Co-Founder & CEO at Swap
📍 London, England, United Kingdom

Sam Atkinson is the Co-Founder and CEO of Swap, an e-commerce platform he is rapidly scaling. His background includes strategy consulting at McKinsey & Company and M&A law at Arthur Cox. He holds an MBA from HEC Paris and a Bachelor of Laws from Trinity College Dublin, providing a unique blend of legal, strategic, and business expertise.

Sam is passionate about building a strong company culture and empowering his team to solve complex commerce challenges. He previously founded a luxury home goods retailer, SloGoods, which gave him firsthand experience of the frustrations e-commerce brands face and inspired him to create Swap.

He successfully raised $140 million for Swap across two funding rounds in less than two years.

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Experience
10 Years
Current Role
Co-Founder & CEO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sam cares about

Future of Commerce
He founded Swap to build infrastructure for global e-commerce, aiming to be the go-to platform for brands to solve complex operational challenges and scale globally.
Venture Fundraising
He has successfully led his company through significant funding milestones, including a $40m Series B and a $100m Series C round to fuel growth and expansion.
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Career

Work history

2-2023
Co-Founder & CEO
Swap
1-2022 - 12-2022
Head of Strategy
Juni
1-2020 - 1-2022
Strategy Consultant
McKinsey & Company
4-2019 - 9-2019
Strategy Consultant Placement
Societe Generale Corporate and Investment Banking - SGCIB
9-2014 - 9-2018
Corporate Associate/ M&A Lawyer
Arthur Cox
In the press

Media appearances

The Uncommon Path | Sam Atkinson, Co-Founder & CEO of Swap. Featured in Vimeo
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Education
2018 - 2020
Master of Business Administration - MBA
HEC Paris
2010 - 2014
Bachelor of Laws - LLB
Trinity College Dublin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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