Sam Atkinson

Questioner
DISC Type : c

Co-Founder & CEO at Swap

London, England, United Kingdom

Overview

Sam Atkinson is the Co-Founder and CEO of Swap, an e-commerce platform he is rapidly scaling. His background includes strategy consulting at McKinsey & Company and M&A law at Arthur Cox. He holds an MBA from HEC Paris and a Bachelor of Laws from Trinity College Dublin, providing a unique blend of legal, strategic, and business expertise.

Sam is passionate about building a strong company culture and empowering his team to solve complex commerce challenges. He previously founded a luxury home goods retailer, SloGoods, which gave him firsthand experience of the frustrations e-commerce brands face and inspired him to create Swap.

He successfully raised $140 million for Swap across two funding rounds in less than two years.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Future of Commerce
He founded Swap to build infrastructure for global e-commerce, aiming to be the go-to platform for brands to solve complex operational challenges and scale globally.
Venture Fundraising
He has successfully led his company through significant funding milestones, including a $40m Series B and a $100m Series C round to fuel growth and expansion.
AI in E-commerce
Announced the launch of "Window Shop", a new initiative using generative AI for virtual try-ons and enhanced product discovery, showing a focus on innovative technology.

Media Appearances

The Uncommon Path | Sam Atkinson, Co-Founder & CEO of Swap. Featured in Vimeo

See Now

Work History

2-2023
Co-Founder & CEO at Swap
1-2022 - 12-2022
Head of Strategy at Juni
1-2020 - 1-2022
Strategy Consultant at McKinsey & Company
4-2019 - 9-2019
Strategy Consultant Placement at Societe Generale Corporate and Investment Banking - SGCIB
9-2014 - 9-2018
Corporate Associate/ M&A Lawyer at Arthur Cox

Education

2018 - 2020
Master of Business Administration - MBA from HEC Paris
2010 - 2014
Bachelor of Laws - LLB from Trinity College Dublin

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder & CEO at Swap
URL has been copied!

Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sam

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sam take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sam

Personality Compatibility


Other Swap Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.