Sam Bird in

Sam Bird

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Global Director – Cyber Defence & Security Engineering (Tribe Lead/Business Partner Lead) at Thales
📍 United Kingdom

Sam is an enterprise cyber defence leader specializing in transforming global security capabilities for regulated organizations. He realigns complex cloud, data, and identity environments to manage business risk and restore executive confidence. He holds a Bachelor of Science from the University of Bath.

He has directly engaged with national cyber strategy, having served as the Industry Liaison Officer between Tier-1 financial institutions and the UKs National Cyber Security Centre.

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Experience
27 Years
Current Role
Global Director – Cyber Defence & Security Engineering (Tribe Lead/Business Partner Lead)
Job Level
Senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sam cares about

Regulated Transformation
Writes about the complexities of executing large-scale changes while navigating data sovereignty, residency, and privacy laws across multiple jurisdictions.
Transformation Psychology
Focuses on the human element of change, analyzing why early excitement can turn into resistance and how to manage the emotional curve for successful adoption.
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Career

Work history

2021
Global Director – Cyber Defence & Security Engineering (Tribe Lead/Business Partner Lead)
Thales
2015 - 2021
Deputy CISO & Head of UK Cyber Defence
Thales
2014 - 2015
Security Engineering Advisor and Cyber Risk Manager
Lloyds Banking Group
2014 - 2015
Industry Liaison Officer
National Cyber Security Centre
5-2013 - 5-2014
Senior Analyst and Operations Manager
Thales
In the press

Media appearances

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Education
Bachelor of Science (BSc)
University of Bath
Master of Science (MSc)
University of Westminster
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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