Sam Bird

Inquirer
DISC Type : cd

Global Director – Cyber Defence & Security Engineering (Tribe Lead/Business Partner Lead) at Thales

United Kingdom

Overview

Sam is an enterprise cyber defence leader specializing in transforming global security capabilities for regulated organizations. He realigns complex cloud, data, and identity environments to manage business risk and restore executive confidence. He holds a Bachelor of Science from the University of Bath.

He has directly engaged with national cyber strategy, having served as the Industry Liaison Officer between Tier-1 financial institutions and the UKs National Cyber Security Centre.

Personality Overview

Hard To Convince

Demanding

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Regulated Transformation
Writes about the complexities of executing large-scale changes while navigating data sovereignty, residency, and privacy laws across multiple jurisdictions.
Transformation Psychology
Focuses on the human element of change, analyzing why early excitement can turn into resistance and how to manage the emotional curve for successful adoption.
Vendor Management
Analyzes the risks of relying on vendor roadmaps and provides strategies for when vendor promises on features, integrations, or licensing models fail to materialize.

Media Appearances

Sam has no verified media appearances

Work History

2021
Global Director – Cyber Defence & Security Engineering (Tribe Lead/Business Partner Lead) at Thales
2015 - 2021
Deputy CISO & Head of UK Cyber Defence at Thales
2014 - 2015
Security Engineering Advisor and Cyber Risk Manager at Lloyds Banking Group
2014 - 2015
Industry Liaison Officer at National Cyber Security Centre
5-2013 - 5-2014
Senior Analyst and Operations Manager at Thales

Education

Bachelor of Science (BSc) from University of Bath
Master of Science (MSc) from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 27 Location : United Kingdom Job Level : Senior Designation : Global Director – Cyber Defence & Security Engineering (Tribe Lead/Business Partner Lead) at Thales
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Sam

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • Their decision making speed is somewhere in the middle.
  • Can Sam take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Sam

Personality Compatibility


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