Sam Howard in

Sam Howard

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Conversion copywriter at Float Cash Flow Forecasting
📍 Raleigh-Durham-Chapel Hill Area, United States

Ekaterina Howard is a conversion copywriter specializing in building website pages for B2B SaaS scaleups. She focuses on optimizing messaging to improve conversions for companies shifting from founder-led to sales-led growth. Described as meticulous and strategic, she is a graduate of Moscow State Linguistic University and holds Hotjar certifications.

She has mentored over 40 startup founders through GrowthMentor, advising on conversion rate optimization, messaging strategy, and interpreting customer data.

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Experience
6 Years
Current Role
Conversion copywriter
Job Level
Junior
Location
Raleigh-Durham-Chapel Hill Area, United States
Personality Overview

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Decision Approach
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Priorities

Topics Sam cares about

B2B SaaS Messaging
Her entire professional focus is on helping B2B SaaS companies communicate value better and create "aha!" moments on their website to drive conversions.
Conversion Optimization (CRO)
As a conversion copywriter, she helps clients increase free trial signups and optimize conversion rates by improving copy based on customer data and research.
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Career

Work history

3-2023 - 4-2023
Conversion copywriter
Float Cash Flow Forecasting
12-2022 - 12-2023
Conversion copywriter
Facit
9-2022
Customer research and conversion copy mentor
GrowthMentor
9-2022
Conversion copy mentor
GrowthMentor
1-2022 - 3-2023
Email copywriter
SocialBloom
In the press

Media appearances

Ekaterina (Sam) Howard - Conversion copywriter and strategist for B2B SaaS. Featured in GrowthMentor
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Education
2002 - 2008
Equivalent of Bachelor's and Master's
Moscow State Linguistic University
2005 - 2006
Exchange program
Marburg University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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