Sam Howard

Judge
DISC Type : Dc

Conversion copywriter at Float Cash Flow Forecasting

Raleigh-Durham-Chapel Hill Area, United States

Overview

Ekaterina is a conversion copywriter and strategist with over 8 years of experience, specializing in helping B2B SaaS startups optimize their web copy and customer messaging. She is certified in Hotjar and holds degrees from Moscow State Linguistic University. Colleagues consistently describe her as meticulous, thorough, and systematic.

Based on her activities, Ekaterina appears to enjoy engaging with the startup community, attending entrepreneurship social events to connect with founders and learn about new products. She completed part of her education through an exchange program at Marburg University in Germany.

Unique fact: Ekaterina is known for role-playing the "mean customer" during projects to help teams uncover internal misalignments and strengthen their messaging.

Personality Overview

Objective Thinker

Features Driven

Quality Focused

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

SaaS Copywriting
Her core focus is helping B2B SaaS startups fix website copy and messaging to convert more best-fit customers and fuel growth across GTM channels.
Customer Research
Emphasizes a meticulous, data-driven approach using tools like Hotjar and customer interviews to create validated messaging instead of relying on generic best practices.
Landing Page Optimization
She has published articles on how to identify and fix underperforming landing page copy, a key area of her conversion-focused work.

Media Appearances

Sam has no verified media appearances

Work History

3-2023 - 4-2023
Conversion copywriter at Float Cash Flow Forecasting
12-2022 - 12-2023
Conversion copywriter at Facit
9-2022
Customer research and conversion copy mentor at GrowthMentor
9-2022
Conversion copy mentor at GrowthMentor
1-2022 - 3-2023
Email copywriter at SocialBloom

Education

2002 - 2008
Equivalent of Bachelor's and Master's from Moscow State Linguistic University
2005 - 2006
Exchange program from Marburg University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Junior Designation : Conversion copywriter at Float Cash Flow Forecasting
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sam

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • If convinced, they can reach decisions quite fast.
  • Can Sam take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sam

Personality Compatibility


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