Sam Joseph in

Sam Joseph

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Strategy Director, Brand and Comms at 72andSunny
📍 New York City Metropolitan Area, United States

Sam is an acclaimed Strategy Director at 72andSunny, specializing in brand and creative strategy with a BS from Boston College. His experience spans top agencies like BBH, GUT, and FCB NY, where he has guided high-stakes campaigns. Colleagues consistently describe him as a smart, collaborative, intelligent, and passionate strategic thinker.

A strong proponent of technology in the creative field, Sam identifies as an "Ai Advocate" and founded a creative tech studio. His professional interests include the sports marketing and betting industries, having led strategy for brands like Hard Rock Bet, Michelob ULTRA (Super Bowl), and the NBA.

He has earned several of the industrys most prestigious accolades, including a One Show Grand Prix, a Gold Lion, and a Grand Sports Clio.

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Experience
7 Years
Current Role
Strategy Director, Brand and Comms
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Sam shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sam cares about

AI in Advertising
Identifies as an "Ai Advocate" in his professional headline and shares content about leveraging new technology to break free from tired creative tropes.
Sports & Betting Marketing
Currently serves as the strategic lead for Hard Rock Bet and previously guided campaigns for Michelob ULTRA (NBA and Super Bowl) and UNIBET Sportsbook.
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Career

Work history

5-2024
Strategy Director, Brand and Comms
72andSunny
9-2016 - 5-2024
Freelance Group Strategy Director / Strategy Director, Brand and Comms Strategy
Mojo Supermarket, BBH, GUT, FCB NY, ACE/Anomaly and 20+ more
3-2024 - 4-2024
Group Strategy Director
GUT
1-2024 - 2-2024
Strategy Lead
Mojo Supermarket
6-2022 - 12-2022
Strategy Director
BBH USA
In the press

Media appearances

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Education
2002 - 2006
BS
Boston College
2008 - 2008
Account Planning
Miami Ad School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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