Sam Joseph

Pioneer
DISC Type : DSI

Strategy Director, Brand and Comms at 72andSunny

New York City Metropolitan Area, United States

Overview

Sam is an acclaimed Strategy Director at 72andSunny, specializing in brand and creative strategy with a BS from Boston College. His experience spans top agencies like BBH, GUT, and FCB NY, where he has guided high-stakes campaigns. Colleagues consistently describe him as a smart, collaborative, intelligent, and passionate strategic thinker.

A strong proponent of technology in the creative field, Sam identifies as an "Ai Advocate" and founded a creative tech studio. His professional interests include the sports marketing and betting industries, having led strategy for brands like Hard Rock Bet, Michelob ULTRA (Super Bowl), and the NBA.

He has earned several of the industrys most prestigious accolades, including a One Show Grand Prix, a Gold Lion, and a Grand Sports Clio.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI in Advertising
Identifies as an "Ai Advocate" in his professional headline and shares content about leveraging new technology to break free from tired creative tropes.
Sports & Betting Marketing
Currently serves as the strategic lead for Hard Rock Bet and previously guided campaigns for Michelob ULTRA (NBA and Super Bowl) and UNIBET Sportsbook.
Strategic Brand Storytelling
His career focuses on helping brands develop clarity and staying power through idea-led work, ensuring strategic rigor is present in every execution.

Media Appearances

Sam has no verified media appearances

Work History

5-2024
Strategy Director, Brand and Comms at 72andSunny
9-2016 - 5-2024
Freelance Group Strategy Director / Strategy Director, Brand and Comms Strategy at Mojo Supermarket, BBH, GUT, FCB NY, ACE/Anomaly and 20+ more
3-2024 - 4-2024
Group Strategy Director at GUT
1-2024 - 2-2024
Strategy Lead at Mojo Supermarket
6-2022 - 12-2022
Strategy Director at BBH USA

Education

2002 - 2006
BS from Boston College
2008 - 2008
Account Planning from Miami Ad School

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Strategy Director, Brand and Comms at 72andSunny
URL has been copied!

Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sam

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are generally fast movers and can take quick decisions
  • Can Sam take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sam

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.