Sam McIntire

Pioneer
DISC Type : SID

Chief Financial Officer & Chief Revenue Officer at Mosaic Foods

Brooklyn, New York, United States

Overview

Sam McIntire is the Co-Founder, CFO, and CRO of Mosaic Foods, a direct-to-consumer plant-based meal company. An expert in D2C growth, he previously ran a marketing consultancy serving clients like Soylent after starting his career at Bain & Company. He attended Dartmouth College.

Originally from New Hampshire, Sam co-founded Mosaic Foods to solve his own challenge of finding healthy and convenient meals while working long hours. Though an omnivore himself, he is passionate about making plant-centric diets more accessible. On the side, he enjoys photography.

He and his co-founder started the company from their own kitchen, personally delivering the first meals via the NYC subway.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Plant-Based Foods
Co-founded Mosaic Foods with the mission of making healthy, plant-centric meals accessible to everyone, aiming to reinvent the frozen food industry.
D2C Growth Strategy
As CRO, he leads marketing and technology. He previously founded a consultancy specializing in digital marketing and conversion rate optimization for e-commerce brands.
Food and Social Impact
His company is a Public Benefit Corporation that partners with City Harvest, donating food to New Yorkers in need for every box sold.

Media Appearances

Sam has no verified media appearances

Work History

1-2019
Chief Financial Officer & Chief Revenue Officer at Mosaic Foods
8-2014 - 1-2019
Founder at Elliott Maurice — Growth Strategy
2-2014 - 8-2014
Operations Extern at Apartment List
9-2013 - 8-2014
Senior Associate Consultant at Bain & Company
11-2011 - 8-2013
Associate Consultant at Bain & Company

Education

Education details unavailable from Dartmouth College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Brooklyn, New York, United States Job Level : Leadership Designation : Chief Financial Officer & Chief Revenue Officer at Mosaic Foods
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sam

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are generally fast movers and can take quick decisions
  • Can Sam take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sam

Personality Compatibility


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