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Sam Piliero

Inspirer · DISC type id
Founder at The Moonlighters
📍 New York City Metropolitan Area, United States

Sam Piliero is the Founder and CEO of The Moonlighters, a digital marketing agency specializing in scaling e-commerce brands using Meta and Google ads. A Marist University graduate, he previously served as Director of Growth at BARK and began his career at VaynerMedia, helping DTC brands grow through paid advertising.

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Experience
6 Years
Current Role
Founder
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Sam shows up

Charming & Persuasive
Confident & Optimistic
Fast Adopter

They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Priorities

Topics Sam cares about

E-commerce Ad Strategy
He founded The Moonlighters to help e-commerce brands scale from 7 to 8 figures, focusing on profitable customer acquisition through paid ads on Meta and Google.
Meta & Google Ads
He frequently shares advanced insights on his YouTube channel about Meta's platform changes, campaign structures like CBO, and Google's Performance Max campaigns.
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Career

Work history

6-2018
Founder
The Moonlighters
7-2020 - 12-2022
Director Of Marketing
BARK
7-2019 - 7-2020
Marketing Manager
BARK
4-2019 - 7-2019
Growth Strategist
VaynerMedia
5-2018 - 4-2019
Associate eCommerce Strategist
VaynerMedia
In the press

Media appearances

How Sam Piliero Grew His Business The Moonlighters by Focusing on Client Retention and Mastering Their Service. Featured in Scale Business Podcast (Captivate.fm)
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Education
Bachelor of Business Administration (B.B.A.)
Marist University
High School Diploma
Rye Neck High School
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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