Sam Piliero

Inspirer
DISC Type : id

Founder at The Moonlighters

New York City Metropolitan Area, United States

Overview

Sam Piliero is the Founder and CEO of The Moonlighters, a digital marketing agency specializing in scaling e-commerce brands using Meta and Google ads. A Marist University graduate, he previously served as Director of Growth at BARK and began his career at VaynerMedia, helping DTC brands grow through paid advertising.

Personality Overview

Charming & Persuasive

Confident & Optimistic

Fast Adopter

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

E-commerce Ad Strategy
He founded The Moonlighters to help e-commerce brands scale from 7 to 8 figures, focusing on profitable customer acquisition through paid ads on Meta and Google.
Meta & Google Ads
He frequently shares advanced insights on his YouTube channel about Meta's platform changes, campaign structures like CBO, and Google's Performance Max campaigns.
Founder-Led Content
He believes founder-led content is critical for building trust, attracting high-value clients, and recruiting senior talent for his agency.

Media Appearances

How Sam Piliero Grew His Business The Moonlighters by Focusing on Client Retention and Mastering Their Service. Featured in Scale Business Podcast (Captivate.fm)

See Now

Work History

6-2018
Founder at The Moonlighters
7-2020 - 12-2022
Director Of Marketing at BARK
7-2019 - 7-2020
Marketing Manager at BARK
4-2019 - 7-2019
Growth Strategist at VaynerMedia
5-2018 - 4-2019
Associate eCommerce Strategist at VaynerMedia

Education

Bachelor of Business Administration (B.B.A.) from Marist University
High School Diploma from Rye Neck High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Founder at The Moonlighters
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sam

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sam take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sam

Personality Compatibility


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