Sam Roston

Inspirer
DISC Type : id

Chief Revenue Officer (CRO) at Felix

Toronto, Ontario, Canada

Overview

Sam has no verified overview

Personality Overview

Fast Adopter

Charming & Persuasive

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Sam has no verified topics they care about

Media Appearances

Sam has no verified media appearances

Work History

7-2025
Chief Revenue Officer (CRO) at Felix
7-2023 - 9-2025
SVP of Marketing & Operations at Felix
9-2022 - 7-2023
VP of Marketing at Felix
9-2020 - 1-2022
Senior Director & Head of Growth at Wealthsimple
1-2020 - 1-2021
Chief of Staff at Wealthsimple

Education

2008 - 2011
Bachelor of Business Administration (BBA) from Wilfrid Laurier University
2008 - 2011
Bachelor of Business Administration (BBA) from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Felix
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sam

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sam take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sam

Personality Compatibility


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