Sam Shaheen GAICD

Initiator
DISC Type : Di

CIO Consumer (Retail, Digital and Marketing) at Australia Post

Greater Melbourne Area, Australia

Overview

Sam Shaheen is a technology, digital, and data executive with over 25 years of experience driving change across telecommunications, retail, and government. Her expertise spans digital platform modernization, retail technology transformation, and enterprise data initiatives. She holds a Bachelor of Business Information Systems from RMIT University and is described as wise, supportive, and customer-centric.

She was recently recognized as one of the 2024 Global Top 100 Innovators in Data and Analytics.

Personality Overview

Risk-Accepting

Impact-Oriented

Confident

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Retail & eCommerce
Her current role focuses on retail, digital and marketing technology at Australia Post, and she recently served as a judge for the 2025 Top 50 People in eCommerce awards.
Data Innovation
She was recognized as one of the 2024 Global Top 100 Innovators in Data and Analytics for her significant contributions to the field.
Women in Technology
She has shared her passion for improving female representation in technology, digital, and data teams within Australia Post.

Media Appearances

Sam has no verified media appearances

Work History

12-2023 - 11-2025
CIO Consumer (Retail, Digital and Marketing) at Australia Post
10-2021 - 12-2023
Chief Data Officer at City of Melbourne
7-2018 - 9-2021
Chief Data Officer, Enterprise and Government (B2B) at Telstra
9-2016 - 7-2018
General Manager - Comms and Knowledge Management at Telstra
10-2015 - 9-2016
Customer Experience Manager, Telstra Wholesale at Telstra

Education

Company Directors Course from Australian Institute of Company Directors
Bachelor of Business Information Systems from RMIT University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Melbourne Area, Australia Job Level : N/A Designation : CIO Consumer (Retail, Digital and Marketing) at Australia Post
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sam

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sam take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sam

Personality Compatibility


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