Amanda Bardwell in

Amanda Bardwell

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Chief Executive Officer and Managing Director at Woolworths Group
📍 Greater Sydney Area, Australia

Amanda Bardwell is the CEO of Woolworths Group, an organization she has been with for over two decades. With a Bachelor of Business from QUT and an MBA from UNSW, she has held numerous senior roles, notably driving the companys digital transformation and e-commerce success as the Managing Director of WooliesX.

Having dedicated her entire working life to retail since she was a teenager, Amanda is passionate about the industry. She champions community initiatives, such as the Mini Woolies program, which provides valuable learning experiences for young people with disabilities across Australia.

Interesting fact: Amanda has held ten distinct roles within the Woolworths Group since starting in 2001, rising from buying and marketing to the chief executive position.

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Experience
22 Years
Current Role
Chief Executive Officer and Managing Director
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

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Priorities

Topics Amanda cares about

Digital Commerce
As the former Managing Director of WooliesX, she was instrumental in significantly growing the group's digital, e-commerce, and loyalty programs.
Retail Innovation
Her career focus has been on leveraging technology to enhance customer experiences, from online grocery shopping to data-driven personalization.
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Career

Work history

9-2024
Chief Executive Officer and Managing Director
Woolworths Group
2-2024 - 9-2024
CEO Designate
Woolworths Group
5-2017 - 8-2024
Managing Director of WooliesX
Woolworths Group
6-2016 - 4-2017
Director of Woolworths Food Digital
Woolworths Group
2-2013 - 5-2016
General Manager - The Wine Quarter (Digital & Direct Retail Division for Woolworths Liquor Group)
Woolworths Group
In the press

Media appearances

Amanda Bardwell set to lead Woolworths Group as new CEO. Featured in YouTube
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Amanda Bardwell – Chief Executive Officer & Managing Director. Featured in Woolworths Group (official site)
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Education
Bachelor of Business
QUT (Queensland University of Technology)
AGSM - MBA
UNSW
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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