Amanda Bardwell

Observer
DISC Type : ic

Chief Executive Officer and Managing Director at Woolworths Group

Greater Sydney Area, Australia

Overview

Amanda Bardwell is the CEO of Woolworths Group, an organization she has been with for over two decades. With a Bachelor of Business from QUT and an MBA from UNSW, she has held numerous senior roles, notably driving the companys digital transformation and e-commerce success as the Managing Director of WooliesX.

Having dedicated her entire working life to retail since she was a teenager, Amanda is passionate about the industry. She champions community initiatives, such as the Mini Woolies program, which provides valuable learning experiences for young people with disabilities across Australia.

Interesting fact: Amanda has held ten distinct roles within the Woolworths Group since starting in 2001, rising from buying and marketing to the chief executive position.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Digital Commerce
As the former Managing Director of WooliesX, she was instrumental in significantly growing the group's digital, e-commerce, and loyalty programs.
Retail Innovation
Her career focus has been on leveraging technology to enhance customer experiences, from online grocery shopping to data-driven personalization.
Community Support
She actively promotes the Mini Woolies initiative, a program that supports over 8, 100 young people with disabilities by creating simulated stores in schools.

Media Appearances

Amanda Bardwell set to lead Woolworths Group as new CEO. Featured in YouTube

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Amanda Bardwell – Chief Executive Officer & Managing Director. Featured in Woolworths Group (official site)

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Work History

9-2024
Chief Executive Officer and Managing Director at Woolworths Group
2-2024 - 9-2024
CEO Designate at Woolworths Group
5-2017 - 8-2024
Managing Director of WooliesX at Woolworths Group
6-2016 - 4-2017
Director of Woolworths Food Digital at Woolworths Group
2-2013 - 5-2016
General Manager - The Wine Quarter (Digital & Direct Retail Division for Woolworths Liquor Group) at Woolworths Group

Education

Bachelor of Business from QUT (Queensland University of Technology)
AGSM - MBA from UNSW

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Chief Executive Officer and Managing Director at Woolworths Group
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Insights For Selling To Amanda

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amanda is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Amanda

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Amanda move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Amanda take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Amanda

Personality Compatibility


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