Samantha A.M. Gordon

Questioner
DISC Type : c

Associate Vice President of Enrollment Management and Marketing at Beacon College

Greater Boston, United States

Overview

Samantha has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Samantha has no verified topics they care about

Media Appearances

Samantha has no verified media appearances

Work History

10-2025
Associate Vice President of Enrollment Management and Marketing at Beacon College
7-2023 - 10-2025
Executive Director of Enrollment Marketing, Communications, and Systems at Beacon College
8-2020 - 7-2023
Director of Enrollment Marketing & Recruitment Planning at Beacon College
3-2016 - 8-2020
Head of Marketing & Business Development at R.C. Brayshaw & Company
3-2014 - 3-2016
Marketing Strategist at R.C. Brayshaw & Company

Education

1-2024 - 8-2025
Master of Science - MS from Northwestern University
2007 - 2010
Bachelor of Science (B.S.) from University of Connecticut

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Boston, United States Job Level : Senior Designation : Associate Vice President of Enrollment Management and Marketing at Beacon College
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Samantha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Samantha take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Samantha

Personality Compatibility


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