Samantha Cole

Enthusiast
DISC Type : i

Marketing and Communications Manager at Beam

London, England, United Kingdom

Overview

Samantha is a Marketing and Communications Manager at Beam, leveraging her expertise from past roles at organizations like Schmidt Futures. A graduate of the University of Michigan, she holds a Bachelor of Arts and a minor in Business from the Stephen M. Ross School of Business.

Outside of her professional work, Samantha has a strong background in journalism, having served as the Managing Editor for The Michigan Daily. She shows interest in human storytelling, particularly in explaining complex global issues, and appreciates creative arts like improv comedy.

Unique fact: Samantha has returned to her alma mater, the University of Michigan, as a Guest Lecturer for the Organizational Studies department.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AI & Society
Shared thoughts on the capabilities and limitations of AI, such as ChatGPT4, in the context of a project she worked on at Schmidt Futures.
Strategic Communications
Her career is centered on communications, with progressive roles from Coordinator to Manager at organizations like Schmidt Futures and Beam.
Human Storytelling
Promoted a publication dedicated to human storytelling as a way to break down the complexities behind conflicts and wars.

Media Appearances

Samantha has no verified media appearances

Work History

3-2026
Marketing and Communications Manager at Beam
2025 - 3-2026
Communications Executive at Beam
2022 - 2024
Communications Coordinator at Schmidt Futures
2021 - 2024
Guest Lecturer at University of Michigan - Organizational Studies
2021 - 2021
Special Projects Assistant at Improve

Education

2018 - 2022
Honors College; Bachelor of Arts - BA from University of Michigan College of Literature, Science, and the Arts
2020 - 2022
Minor in Business from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Middle Designation : Marketing and Communications Manager at Beam
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Samantha

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Samantha take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Samantha

Personality Compatibility


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