Samantha DiGennaro

Collaborator
DISC Type : is

Advisory Board Member at POSSIBLE

New York, New York, United States

Overview

Samantha DiGennaro is the CEO and Founder of DiGennaro Communications, a leading PR agency she has led for over two decades. With expertise in strategic communications and reputation management for the media and tech industries, colleagues describe her as creative, innovative, and persuasive. She holds an AB from the University of Chicago.

Outside of her agency, Samantha is deeply engaged with her alma mater as a Board Member for the University of Chicago. She is also a board member of the Entrepreneurs Organization. Recent personal posts reflect on a significant medical leave and her healing journey, which she shared publicly in an essay.

She recently published a personal essay in the trade publication PRWeek, detailing her 15-month battle with a rare autoimmune disease.

Personality Overview

Good Listener

Consensus Builder

Appreciative

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Corporate Storytelling
Her agency specializes in communications, and she recently hired a Chief Content Officer. She also shared her own powerful personal story in a major trade publication.
Media Industry Trends
Her agency's primary focus is the media industry, and she recently attended SXSW to observe emerging trends in technology and culture.
Leadership & Resilience
She has successfully run her company for over 20 years and has recently been public about navigating a significant personal health crisis.

Media Appearances

Samantha has no verified media appearances

Work History

9-2022
Advisory Board Member at POSSIBLE
1-2021
Board Member at University of Chicago
1-2013 - 1-2018
Board Member at Entrepreneurs'​ Organization
2013 - 2015
Board Member at Art Director's Club 50/50 Initiative
10-2005
CEO and Founder at DiGennaro Communications LLC

Education

1988 - 1992
AB from University of Chicago
1982 - 1988
Education details unavailable from Poly Prep Country Day School

More Information

Social Presence :

Prographics :

Exp : 31 Location : New York, New York, United States Job Level : Leadership Designation : Advisory Board Member at POSSIBLE
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Show genuine interest in solving their problems
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Samantha

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Samantha take some risk or not?

  • It is unlikely that they will take many risks.

You And Samantha

Personality Compatibility


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