Samantha Lira in

Samantha Lira

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Chief Executive Officer at Insurama-MX
📍 Mexico City, Mexico

Samantha Lira is the Chief Executive Officer of Insurama-MX, leveraging an extensive career in the insurance industry with skills in strategic partnerships and business planning. She holds a degree in International Business and studied Business Sustainability Management at the University of Cambridge, underscoring her expertise in sustainable corporate growth.

Samantha is deeply passionate about creating positive social change, stating its her dream to help produce a better world. She actively contributes to this goal by serving as an advisor on the board of ChildFund México, an organization dedicated to supporting vulnerable children, adolescents, and youth.

She is the recipient of the "Zurich Ztars, " an international award recognizing outstanding professional outcomes.

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Experience
17 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Mexico City, Mexico
Personality Overview

How Samantha shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Samantha cares about

Insurtech & Disruption
As the CEO of Insurama-MX, she is at the forefront of leveraging technology to innovate within the traditional insurance sector.
Business Sustainability
Completed a Business Sustainability Management program at the University of Cambridge, focusing on integrating social and environmental responsibility into corporate strategy.
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Career

Work history

5-2024
Chief Executive Officer
Insurama-MX
3-2024 - 5-2024
Directora de Negocio
Insurama-MX
7-2023 - 3-2024
Directora de Autos
Intercam Banco
1-2022 - 7-2023
Head Of Business Development
Kinsu
10-2021
Consejera
ChildFund México
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2019
Business Sustaintability Management
University of Cambridge
2005 - 2009
International Business
Universidad Intercontinental
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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