Samantha Lira

Observer
DISC Type : ic

Chief Executive Officer at Insurama-MX

Mexico City, Mexico

Overview

Samantha Lira is the Chief Executive Officer of Insurama-MX, leveraging an extensive career in the insurance industry with skills in strategic partnerships and business planning. She holds a degree in International Business and studied Business Sustainability Management at the University of Cambridge, underscoring her expertise in sustainable corporate growth.

Samantha is deeply passionate about creating positive social change, stating its her dream to help produce a better world. She actively contributes to this goal by serving as an advisor on the board of ChildFund México, an organization dedicated to supporting vulnerable children, adolescents, and youth.

She is the recipient of the "Zurich Ztars, " an international award recognizing outstanding professional outcomes.

Personality Overview

Value Driven

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Insurtech & Disruption
As the CEO of Insurama-MX, she is at the forefront of leveraging technology to innovate within the traditional insurance sector.
Business Sustainability
Completed a Business Sustainability Management program at the University of Cambridge, focusing on integrating social and environmental responsibility into corporate strategy.
Social Impact
Actively serves as a board advisor for ChildFund México and has expressed a personal dream of producing social change for a better world.

Media Appearances

Samantha has no verified media appearances

Work History

5-2024
Chief Executive Officer at Insurama-MX
3-2024 - 5-2024
Directora de Negocio at Insurama-MX
7-2023 - 3-2024
Directora de Autos at Intercam Banco
1-2022 - 7-2023
Head Of Business Development at Kinsu
10-2021
Consejera at ChildFund México

Education

2019 - 2019
Business Sustaintability Management from University of Cambridge
2005 - 2009
International Business from Universidad Intercontinental

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mexico City, Mexico Job Level : Leadership Designation : Chief Executive Officer at Insurama-MX
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Samantha

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Samantha take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Samantha

Personality Compatibility


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