Samantha Nash

Evaluator
DISC Type : csd

National Account Executive, GES at Gartner

New York City Metropolitan Area, United States

Overview

Samantha Nash is an AI, Data, and Analytics Go-to-Market Strategist at Gartner, specializing in connecting technology vendors with C-level decision-makers. Her background includes roles at OwnBackup and Hyatt, and she holds a Bachelor of Arts from Rowan University.

Her professional focus is on leveraging data and AI for business transformation, with a keen interest in the practical application and ROI of emerging technologies.

Unique fact: Samantha specializes in helping organizations navigate disruptive change by strengthening their strategy and planning with data-driven insights.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Agentic AI
Shares content on the transformative potential of agentic and autonomous AI to drive efficiency and business value, highlighting its role in the future of enterprise operations.
AI ROI
Focuses on the challenge of achieving ROI from AI initiatives, emphasizing the need to balance technology with human readiness to unlock true business value and transformation.
Data-Driven Transformation
Posts about how data, analytics, and AI are at the core of business transformation and are essential for strategic planning in an era of accelerating change.

Media Appearances

Samantha has no verified media appearances

Work History

12-2022
National Account Executive, GES at Gartner
10-2021 - 12-2022
Account Executive, Growth at OwnBackup
4-2021 - 10-2021
Account Executive at HHAeXchange
12-2017 - 9-2020
Group Sales Manager at Hyatt Hotels Corporation
5-2015 - 12-2017
Group Sales Manager at Starwood Hotels & Resorts Worldwide, Inc.

Education

2006 - 2010
Bachelor of Arts (BA) from Rowan University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : National Account Executive, GES at Gartner
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Samantha

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Samantha take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Samantha

Personality Compatibility


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